Google
About Philippa Kennealy

 

Philippa Kennealy MD MPH CPCC PCC is The Entrepreneurial MD Business Coach who wants to help you build your business!
meet Philippa>>>

 

 

Search this site
Subscribe to our newsletter
captcha
Subscribe to our feed
Click here to subscribe

Or enter your email address here, and you'll get new posts delivered via email:



Powered by FeedBlitz

Recommended Books and Programs
  • The E-Myth Revisited
    The E-Myth Revisited
    by Gerber, Michael E.
  • Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    by Steven Van Yoder

    A must-read for all business owners

  • Made to Stick: Why Some Ideas Survive and Others Die
    Made to Stick: Why Some Ideas Survive and Others Die
    by Chip Heath, Dan Heath

    How to create unforgettable messages

  • E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    by Michael E. Gerber

    Implement the E-Myth business habits

  • Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
    Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
    by John Jantsch

    Just what it says it is!

  • Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    by Keith Ferrazzi, Tahl Raz

    Masterful networking resource!

  • What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    by Rhonda Abrams

    A practical approach to uncovering your biz idea

  • The Complete Idiot's Guide to Growing Your Business with Google
    The Complete Idiot's Guide to Growing Your Business with Google
    by Dave Taylor
    Fundamentals of being found on the Internet
  • Good to Great: Why Some Companies Make the Leap... and Others Don't
    Good to Great: Why Some Companies Make the Leap... and Others Don't
    by Jim Collins

    What matters in building a great business

  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    by Timothy Ferriss

    Surprisingly practical for such a fanciful idea

  • The How of Happiness: A Scientific Approach to Getting the Life You Want
    The How of Happiness: A Scientific Approach to Getting the Life You Want
    by Sonja Lyubomirsky

    Practical implementable ways to create happiness

  • Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
    Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
    by Mitch Meyerson, Mary Eule Scarborough

    The nuts and bolts of Internet marketing

     

  • The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
    The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
    by David Meerman Scott

    Using blogs, podcasts, viral products etc to reach your target market

  • Concierge Medicine: A New System to Get the Best Healthcare
    Concierge Medicine: A New System to Get the Best Healthcare
    by Steven D. Knope M.D.

    The only book on the topic!

  • The Medical Practice Start-Up Guide
    The Medical Practice Start-Up Guide
    by Marc D. Halley, MBA and Michael J. Ferry, MPA

    A thorough guide to getting started in practice

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

    Encapsulates the best thinking about how to influence others

    -----------------------------------------

  • Finding Your Own North Star: Claiming the Life You Were Meant to Live
    Finding Your Own North Star: Claiming the Life You Were Meant to Live
    by Martha Beck

    Discovering what your Essential Self really needs

  • Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    by Srikumar S. Rao

    From a business professor comes the teaching that has inspired hundreds of MBA students

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    A fascinating look by a master marketer and future thinker about how clear messages and contemporary tools are enabling the much-needed formation of loyal followers - a leader's "tribe"

  • eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    by Corey Perlman

    Read my review here.

  • Endless Referrals, Third Edition
    Endless Referrals, Third Edition
    by Bob Burg

    A networking classic that shares immensely practical information on how to build a network that really delivers!

  • Career Renegade: How to Make a Great Living Doing What You Love
    Career Renegade: How to Make a Great Living Doing What You Love
    by Jonathan Fields

    A must-read for anyone wanting to flee the fold and launch a new and different career.

  • A Whole New Mind: Why Right-Brainers Will Rule the Future
    A Whole New Mind: Why Right-Brainers Will Rule the Future
    by Daniel H. Pink

    Dan Pink's brilliant analysis of what skills are needed to thrive in the 21st Century in business.

  • Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
    Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
    by Steven K. Gold

    A useful book written by a physician

  • Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    by Pamela Slim

    Humorous, practical, excellent guide written by my dear colleague, Pam Slim

  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    by Guy Kawasaki

    Guy Kawaski's classic about starting your own business

  • The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
    The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
    by Bill Murphy

    Great and inspirational stories -- I've blogged about several of the "secrets"

  • The Art of Possibility: Transforming Professional and Personal Life
    The Art of Possibility: Transforming Professional and Personal Life
    by Rosamund Stone Zander, Benjamin Zander

    Most enlightening -ten vital practices to develop the attitude that transforms how you live your life

BlogCatalog

Medicine Blogs - BlogCatalog Blog Directory

Google+

Is your website a waste of time? Four deadly website failures for physician business owners to avoid

You’re a savvy physician business owner … right? Well then when was the last time you took an objective look at your website? Do you even have a website?

My website adventures began in a typical fashion. With my first coaching business, Oya Consulting, one of my most exciting projects was to get my website up – I couldn’t wait to see myself “live”. I knew I’d feel validated.

For a fairly big sum of money, I got a pretty website. I loved the way it looked. And yet it seldom delivered any business to my doorstep. It sat there, ready for the world to see, and effectively invisible!

Fast forward to Round 2: Here is what I’ve learned about having a workhorse website, that is discoverable, that addresses the needs of a specific target market and that produces results in alignment with business goals.

First, if you haven’t established a web presence yet, I urge to reconsider your decision. You need a website. Irrespective of what business you are in or planning to start, these words apply to you, to allow you to take advantage of these key business opportunities:

1. Credibility – we have reached the point at which, if you don’t have a website, you probably don’t have much of a business. That is even becoming true for medical and other professional practices, unless they are so established and anti-growth that a website would be an unnecessary expense.

2. Access – in healthcare, some of our biggest struggles are all about access. The best websites improve client or patient access to the business owner and staff.

3. Communication – a blog linked to a website, a newsletter or even just  a “What’s new in our practice” corner on the home page offers you the chance to mould the perception your clients or patients have of your business.

4. Resource sharing – great websites have excellent updated resource articles, tools, glossaries etc with unbroken links for their readers.

5. Education – articles you have written, live classes or workshops, teleclasses can be valuable tools for your clients or patients.

6. Promotion – of course, a website should also promote what it is you are offering, with concise benefits-laden program, services or product descriptions.

7. Sales – in many businesses, sales are conducted via a website for defined service packages, information and other products, and memberships.

What if you do have a website? Is it time for an overhaul?

I believe these four website failures represent the greatest source of wasted opportunity – and remember, I’m entitled to this opinion as I earned it the hard way!
 
1. No clear target market: Poorly conceived websites fail to make it clear who they are intended for. They are trying to be everything to all comers. By contrast, when a prospective client or patient comes across an effective website, they recognize themselves in the description right away. Their interest is piqued and they want to know more. 

2. All-about-me: A big website turn-off is one where the client or patient is barely mentioned. Instead we read all about Dr So-and-So’s degrees and med school accomplishments and office hours and location, and we never really hear why we should care!

3. Doesn’t help accomplish business goals: This is the biggest failure – and one I made early on. It’s vital to know where you are going with your business, who you want to serve in business and why BEFORE you put up a website. If your goal is to attract a big group of perimenopausal women to your practice, show some insight into their concerns and lives. Create content that will attract them. If it is sports jocks, then make sure their needs are addressed front and center. Align your website content and message with your intended business goals.

4. Fancy brochure, and nothing more: Oops – guilty as charged, for my first website. If you have the kind of company or practice where all the business you can handle comes from referrals, then a “brochure” website is fine. People may just want to check you out. But if you plan to attract web searchers and browsers, your website needs to be found. Organic search engine attraction with plenty of newly-added relevant content is one way to go (a blog is a great example of this), and search engine optimization is another.

As we learned in our great April teleclass on Personal Branding, part of managing your personal brand is knowing how you’re showing up on the web. If you don’t want to or feel you need to invest in a website, then make sure you have a professional-looking profile, with a good photograph, on Facebook and LinkedIn. Even these networking sites can do wonders for your web presence and your business.

**********************************

For our complimentary May 2008 teleclass on "Internet Marketing 101 for Entrepreneurial Physicians", register on our Classes page.