Business Development Teleclasses -- REVISITED

"Bringing back the best of The Entrepreneurial MD's Business Development teleclasses -- month by month, changing on the first of each month... for FREE!

February 2012: "Blogging 101 for Physicians and Entrepreneurs"

What the heck is a Blog?

Considering that this is one of my most widely-read website pages, I guess there are lots of questions on just what blogs are.

And why should you care?

Ah -- that’s the more important question we plan to answer in this month’s complimentary teleclass.

In a recent survey undertaken by The Entrepreneurial MD to discover what topics you are most interested in learning about, Blogging topped the list.

So we have responded by inviting the Blog Squad to share their expert insights into blogging, and how this may become one of your most cost-effective marketing strategies if done well.

Most of us initially thought of blogs as public displays of journaling. But blogs are transforming the business marketing landscape.

Learning Objectives:

•  Understand what a blog is and how it differs from other forms of online writing and communication
• Articulate the benefits of blogging
• Determine if and where blogging fits into your marketing strategy
• Describe the steps to getting started with a blog

Our guests of the month, Patsi Krakoff and Denise Wakeman of The Blog Squad will help you attract and connect with patients and clients using simple online tools to help you establish your uniqueness in your market, position yourself as an Expert and build your business.

Who is this class for?

This free one-hour teleclass is for physicians and other healthcare professionals

It’s for you if you’re interested in finding out what it is to be an entrepreneur and if you want to shift your thinking to consider fresh possibilities for your professional development as a creator, inventor and business builder.

Enjoy this 60-minute complimentary teleclass with your guide, Dr. Philippa Kennealy, who's undertaken a journey from depressed family physician to thriving and enthusiastic business owner.  

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Download Link:

Here is the link to the recording of the teleclass
entitled "Blogging 101 for Physicians and Entrepreneurs."

 Click here to LISTEN to or DOWNLOAD this recording

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How to listen to or download this recording:

After clicking on the link above, you should next see a box with "Open" or "Save" buttons.

1. To listen right away without saving the file for future listening, click on "Open". The audio file will open and play in your default player (it may be one of the audio players such as Real Player or iTunes)

2. To be able to listen at your leisure in the future or to download it to an mp3 player such as an iPod, click on "Save". This will bring up a list of your folders. Decide where you want to save the file, AND give the file a name, such as "TEMD November teleclass". Once the file has downloaded (this may take a few minutes), then you can listen to it by double-clicking on the mp3 icon. It will open up and play in your default player.

More about the Instructors:

Philippa Kennealy MD MPH CPCC PCC is a physician entrepreneur coach and president of The Entrepreneurial MD. She has undergone several career “reinventions”, and has built a thriving business coaching physicians and other professionals in their entrepreneurial and leadership endeavors. She is a certified coach through The Coaches Training Institute and the ICF, as well as a former practicing family physician, hospital CEO and Internet company executive.

Business blogging experts Patsi Krakoff and Denise Wakeman are known as The Blog Squad™.  Patsi and Denise help professionals set up and optimize great business blogs. They also operate a "blog crisis prevention program" - dedicated to extreme blog makeovers for boring blogs.

Hundreds of professionals have saved time, energy and aggravation using The Blog Squad's services, blogging books and programs to set up their blogs and learn best blogging practices.

These two gals offer pragmatic, no-nonsense, how-to guidance and are committed to helping you Attract, Sell and Profit by integrating blogs with other online marketing tools such as newsletters and ecommerce systems.

Denise and Patsi now publish 9 blogs between them, including two private blogs where they train professionals how to blog and how to write a book using a blog.

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Next Month's Teleclass recording:

Starting March 1, 2012 - "If you had 60-minutes with a top executive search consultant, what key questions would you want answers to?"

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Prior classes have included:

January 2012 - "Internet Marketing 101 for Entrepreneurial Physicians."
December 2011 - "The Power of a Personal Brand"
November 2011 - "The Money is in the System"
October 2011 - "The Five 'Dirty Secrets' to Sleaze-Free Marketing"
September 2011 - "Physicians as a Creators -- How to Patent Your Inventions or Protect your Intellectual Property and Yourself in the Process"
August 2011 - "How to cost-effectively use PR to promote yourself as a physician"
July 2011 - "Accounting 101 for Physicians: What is the difference between cash and profit? or Why your net income is NOT equal to cash in the bank"
June 2011 - "Time management for the chronically time-deprived physician”
May 2011 - "Marketing 101 for physicians - What marketing is and isn't"
April 2011 - "Chaos to Order: Ready for Business!"
March 2011 - "Creative Approaches to Getting into Business as an Entrepreneurial Physician "
February 2011 - "Create Your Business Plan….and Get It Right the First Time"
January 2011 - "Plan for Shipshape Finances Before Setting Sail to Start Your Business"
December 2010 - "You Want to Be an Entrepreneur.... But What Business Should You Start?"
November 2010 - "What Business Model is best for my new business venture? Psst - what's a Business Model?"
October 2010 - "Legal fundamentals for my business - What do I need to know about the Law when starting a business?"
September 2010  -  "Reveal Your Inner Entrepreneur: A Guide to Getting Started in your own Medical or Non-medical Business"