I started a coaching practice almost 5 years ago, and it was only in my second year of operation that I became comfortable calling it a business. Shifting that mental model required a lot of work and quite a few "aha's".

This week, I had another "aha" that propelled me deeper into entrepreneurship, and I thought I'd share it with you.

On Monday, I had a conversation with my business coach about taking my business to the next level. Coincidentally, I attended a professional networking group meeting the next day and heard a presentation by a business attorney on the topic of preparing your business for sale.

As I am far from that stage of business development, my mind began to wander until I heard him ask the question: "What are the assets of your company that would be attractive enough to a buyer to leverage them and add value to their own business?

This question overlapped with that of my coach: "What program do you intend to offer your clients that they will find valuable enough to want to buy from you?"

It struck me yet again that no-one can purchase my brain power or intellectual property while it resides in my head or as a series of coversations between me and my clients. That gets sold in real-time and is not an enduring or transferrable asset of the company.

However, a proven reproducible Program or System that guides physicians from business neophyte to an accomplished entrepreneur with a growing thriving business is a real transferrable asset.

So......I am putting myself out there and committing to making that my next Big Hairy Audacious Goal. To create such a program. And I will be listening very closely to all you aspiring physician entrepreneurs, to discover what your needs are and how my program can best respond to them.

Please let me know what your biggest questions are about starting or growing your business, and how such a program could be useful to you!