The Entrepreneurial MD March newsletter article is ready to read - once again, I have tackled the tricky subject of how to network like a pro. Since it is a topic that comes up frequently when I coach physician clients, I believe it is valuable to do everything I can to make the task of networking easier for you!

The highlight of this article is your "marketing message" - that carefully crafted but conversational sounding response to the question "So what do YOU do?"

Your response is competing with all the other messages that are bombarding your listener's brain, so the goal is to craft one that stands out, and remains memorable!

This article walks you through a technique called Marketing Syntax, borrowed from my favorite marketing coach, Robert Middleton of Action Plan Marketing.

Let me know what you think!