There is a wealth of terrific education available for free on the Internet, and much of it is generated by venerable teachers. One of my favorite entrepreneur educators is venture capitalist and former Apple product manager, Guy Kawasaki, also well known as the author of the book "The Art of The Start".

Pithy, provocative and punchy, Kawasaki is generous with his teaching insights - and he does tend to enjoy his acronyms!

Since much of my coaching work with clients involves developing services and products, I thought it useful to share this short 3- and-a-half-minute video of Guy in action, talking about what makes a service or product noteworthy. I figured he should know -- after all, his job is to decide where and how to invest millions of venture capital!

Just so that you know what DICEE is:

• D = Deep
• I = Intelligent
• C = Complete
• E = Elegant
• E = Emotive

I'll move over to let you hear him speak!

Now, stop for a moment, please, and ask yourself:

1. How "deep" do your services or products, such as information products, go?

2. How cleverly do they address the needs of your target market?

3. How completely do they provide the desired solution?

4. How elegantly are your solutions presented and implemented? And finally ...

5. What emotions do your products and services inspire in your intended market?