A three day weekend devoted to Information Marketing ("the business of packing and selling valuable information" - my definition!) and an article today called "Combining Internet With Office Visits Cut Heart Attack Risks" have sensitized me even further to the role a carefully delineated Internet strategy can play in an entrepreneurially-minded physician practice or service business.

The Web is a great place to "advertise" your wares -- remember, my opinion is that the BEST advertising strategy is to position yourself as a knowledgeable and generous Expert with a whole lot to share with the right Target market! It's NOT about being found in the White or Yellow pages.

But increasingly, the Internet is a wonderful tool for delivering at least part of your services, as in the Temple University School of Medicine study's example -

"The telemedicine patients also used an Internet-based health reporting system to regularly transmit their blood pressure, weight and exercise data to cardiologists, who used the same system to provide feedback and educational information."