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Recommended Books and Programs
  • The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
    The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
    by Michael E. Gerber
  • Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    by Steven Van Yoder
    A must-read for all business owners
  • Made to Stick: Why Some Ideas Survive and Others Die
    Made to Stick: Why Some Ideas Survive and Others Die
    by Chip Heath, Dan Heath
    How to create unforgettable messages
  • E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    by Michael E. Gerber

    Implement the E-Myth business habits

  • Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
    Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
    by John Jantsch
    Just what it says it is!
  • Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    by Keith Ferrazzi, Tahl Raz

    Masterful networking resource!

  • What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    by Rhonda Abrams

    A practical approach to uncovering your biz idea

  • The Complete Idiot's Guide to Growing Your Business with Google
    The Complete Idiot's Guide to Growing Your Business with Google
    by Dave Taylor
    Fundamentals of being found on the Internet
  • Good to Great: Why Some Companies Make the Leap... and Others Don't
    Good to Great: Why Some Companies Make the Leap... and Others Don't
    by Jim Collins

    What matters in building a great business

  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    by Timothy Ferriss

    Surprisingly practical for such a fanciful idea

  • No BS Direct Marketing
    No BS Direct Marketing
    by Dan Kennedy
    Lots of ideas for marketing
  • The How of Happiness: A Scientific Approach to Getting the Life You Want
    The How of Happiness: A Scientific Approach to Getting the Life You Want
    by Sonja Lyubomirsky

    Practical implementable ways to create happiness

  • Mastering Online Marketing
    Mastering Online Marketing
    by Mitch Meyerson, Mary Eule Scarborough

    The nuts and bolts of Internet marketing


  • The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
    The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
    by David Meerman Scott

    Using blogs, podcasts, viral products etc to reach your target market

  • Concierge Medicine: A New System to Get the Best Healthcare
    Concierge Medicine: A New System to Get the Best Healthcare
    by Steven D. Knope
    The only book on the topic!
  • The Medical Practice Start-Up Guide
    The Medical Practice Start-Up Guide
    by Marc D. Halley, MBA and Michael J. Ferry, MPA

    A thorough guide to getting started in practice (click just above the title)

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

    Encapsulates the best thinking about how to influence others

    -----------------------------------------

  • Finding Your Own North Star: Claiming the Life You Were Meant to Live
    Finding Your Own North Star: Claiming the Life You Were Meant to Live
    by Martha Beck

    Discovering what your Essential Self really needs

  • Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    by Srikumar S. Rao

    From a business professor comes the teaching that has inspired hundreds of MBA students

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    A fascinating look by a master marketer and future thinker about how clear messages and contemporary tools are enabling the much-needed formation of loyal followers - a leader's "tribe"

  • eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    by Corey Perlman

    Read my review here.

  • Endless Referrals, Third Edition
    Endless Referrals, Third Edition
    by Bob Burg

    A networking classic that shares immensely practical information on how to build a network that really delivers!

  • Career Renegade: How to Make a Great Living Doing What You Love
    Career Renegade: How to Make a Great Living Doing What You Love
    by Jonathan Fields

    A must-read for anyone wanting to flee the fold and launch a new and different career.

  • A Whole New Mind: Why Right-Brainers Will Rule the Future
    A Whole New Mind: Why Right-Brainers Will Rule the Future
    by Daniel H. Pink

    Dan Pink's brilliant analysis of what skills are needed to thrive in the 21st Century in business.

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Tuesday
27Jan2009

The social media path to success as a physician business person

DateTuesday, January 27, 2009 at 10:21AM

Facebook is in our faces, we are twittering about Twitter and we're linking in through LinkedIn, so I was delighted to speak with David Toub MD MBA, Medical Director of Gynesonics, to hear his thoughts about the role of online social media networking in healthcare.

In this podcast with David Toub (a little over 35 minutes), we discuss his personal journey from happy laparoscopic surgeon and gynecologist to physician business executive, with a detour through business school. He also shares his experience with the increasing power of online social networking -- which helped him land his latest satisfying position. And he gets really fired up when talking about the role of social media and online collaboration in medical education.

While not strictly a physician entrepreneur having started his own business, David functions very much in entrepreneurial mode, finding ways to express his business savvy and creative thinking in his non-clinical roles.

I encourage you to listen to the podcast and find inspiration for your own journey beyond clinical practice!

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