Toilet Paper Entrepreneur - isn't that the most intriguing name?

Here's how this business geared towards first time entrepreneurs describes itself:

Trying to build your business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You’ve got a shot at making this work.

Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.

It’s your turn to clean up in the entrepreneurial world.

Cute. Quirky. Useful!!

And very Web 2.0 -- interactive community (handwritten "public commitments", "The First Million club"), full of user-generated content, heavy on short instructional videos, and apparently lots of automation behind the scenes.

Smart!

This business has garnered a fair amount of attention (check out those media under the banner! Could it be the name??) in its short lifespan, so it is fun for The Entrepreneurial MD to get quoted by Toilet Paper Entrepreneur in such illustrious company. My tip for not being a slave to my business was accepted and published 2 days ago.

And, if you are feeling industrious and in the mood for real learning, study the website. It is a masterful example of shared expertise, positioning, simplicity and personality!

See if you can spot the business model.

Now, what are you inspired to do next?