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About Philippa Kennealy

Philippa Kennealy MD MPH CPCC PCC is The Entrepreneurial MD Business Coach who wants to help you build your business!
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« Want to dip your toes into physician entrepreneurship? | Main | How frustrated are you by your EMR? »
Tuesday
Mar032009

Ten ways to position yourself as an Expert

DateTuesday, March 3, 2009 at 08:28AM

The Entrepreneurial MD's March newsletter article is devoted to establishing your minor celebrity status in the eyes of your target market.

While this may seem either a huge stretch or an overly big claim, there are many physicians who've been successful in becoming, if not household names, then at least well-known to large numbers of followers. Or to use Seth Godin's terms -- respected and endearing "leaders" of their "tribes".

Look at Dr Oz. Or Dean Ornish. Or Dr Ruth. Some get so famous that just a first name will suffice!

How did they do it? By using several if not many of the techniques I've highlighted for you.

The article describes 10 ways that you, as a contemporary authority, can position yourself to achieve name recognition with your target market.

Since Dr. Phil has already been taken, I guess I'll just have to be content with being Dr Pippa!

****************************

Additonal note: The Entrepreneurial MD was featured as one of the many fun and interesting blog posts in this week's Grand Rounds hosted by "slightly famous" blogger David Williams of Health Business Blog.

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