Entrepreneurial physician shows us medical delivery option for the future
Monday, October 24, 2011 at 07:46AM 
If you have multiple interests or passions and you are an entrepreneurial physician, how do you find a way to marry all of this into a single entity AND turn it into your professional occupation?
Just ask Herb Rogove DO.
As an "early adopter" of the intensivist, the hospitalist and the telemedicine models, and as someone who saw the potential to leverage his knowledge of these different areas, Dr Rogove has been able to create a mashup of his passions in his entrepreneurial physician start-up business, c3o Medical Group.
Having moved on to his third entrepreneurial venture, Dr. Rogove appears to have found a winner, not the least reason being that he has bootstrapped the business through careful analysis and business planning.
This innovative physician service group is redefining how highly specialized services can be delivered consistently and in a high quality manner to less well-served areas of the country.
He is busy creating a model for medical delivery of the future!
Listen to my interview to find out how Dr. Rogove came up with his business idea and executed it, and then please share your thoughts.
And should you be interested in career opportunities with his forward-thinking company, he can be reached at hrogove@c3otelemedicine.com!
Reader Comments (1)
It is more important than ever for private practice physicians to sharpen their entrepreneurial edge, and I mean that in a good way. And, with the various healthcare reform options being discussed today, I hear a recurrent theme that in order to bring healthcare costs down, and the quality of patient care up, physicians are going to have to be smarter, more efficient and results driven.
THINK: Entrepreneur
In other words, think like an entrepreneur running your practice. I use “entrepreneur” in its positive sense: innovative, creative, nimble, frugal, and so on. For some, the word entrepreneurial is negative, as in greedy or always distracted by the financial aspects of work, but I disagree with that negative interpretation.
The Past Paradigm
In the past perhaps, starting and managing a medical practice was pretty standard stuff. Get your medical degree, hang out your shingle, and you stayed in business as long as you took good care of your patients.
THINK: Marcus Welby MD
The Future Paradigm
But, there’s no doubt the classic private practice paradigm of the last 50 years will disappear and new practice models will evolve. It’s fair to say, I think, that no two practices will be completely alike and instead there will be many versions.
THINK: Micro-medical practices, retail clinics, Just-in-Time and lean medical management, tele-health and e-health, house-call doctors and social networks, group office visits, ambulists and intensivists, etc.
Another Opinion
Some of the “reformers” might argue that all medical and healthcare practices should operate like McDonald’s and in some practice settings maybe that wouldn’t be such a bad approach.
But, to counter that opinion and state the obvious, patients are individuals, and require tailored specific care, unlike a hamburger that gets cooked exactly 90 seconds on each size. The tailored-care approach makes much more sense to me.
Personalized care will be the new paradigm, in biotechnology, pharmaceuticals, stem-cell solutions to diseases and in every direction healthcare is improving and evolving today. Private practices can deliver personalized tailored care better than any other practice model. Practices should partner with the government, private entities, or big institutions, to benefit from their resources of scale, as the private practice will be the best vehicle to deliver the personalized care of the (near) future to our large and diverse population.
THINK: A different vision.
Modern Times
Physicians as entrepreneurs like Dr. Herb Rogove can, and will, make the future of health care happen. These are heady and exciting times.
http://medicalexecutivepost.com/2011/10/25/why-doctors-need-to-be-entrepreneurs/
Congratulations, Herb!
Dr. David Edward Marcinko MBA
http://www.MedicalExecutivePost.com