About Philippa Kennealy

Philippa Kennealy MD MPH CPCC PCC is The Entrepreneurial MD Business Coach who wants to help you build your business!
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Tuesday
Dec052006

Volume 1 has arrived!

CWTB Vol1 alt.GIF

What would you give to sit at the feet of the masters - those physicians who have blazed a trail into successful entrepreneurship - and hear what they have to share?

I began to ponder that question, after a great deal of trial and error getting my business going and then taking it to the next level. So much so that I began contacting physician entrepreneurs that I knew or had been referred to, to see if they were willing to share some of the lessons they'd learned.

Along the way, I developed some impressive detective skills tracking down other success stories, in my quest to learn more, and bring you the best.

What I discovered from these conversations was both reassuring and inspiring. These were regular docs who had gotten a bee in their bonnets about an idea for a business. Where they differed from most of us was that they had heeded the call, acted and built thriving businesses - sometimes more than once!

And along the path, they had stumbled, stubbed their toes, dusted off the dirt and hung in. In doing so, they learned valuable lessons that they generously shared with me.

Now I am excited to bring the completed Conversations with Trailblazers Volume 1 to you. Volume 1 consists of 6 interview recordings (downloadable audio files) with their accompanying PDF transcripts, edited to read more easily than conversation does. There's also a bonus with this Volume, so look out for that.

Hop on over to the Store and see for yourself - you might just find the dose of inspiration that will give you the energy boost you are needing to make your New Year's dreams for a business a possibility!

Tuesday
Dec052006

Five Steps to Pain-free Marketing

12-02-06marketingplan.jpg

This month's newsletter article is devoted to the mysterious subject of marketing, a topic that horrifies and thwarts most physicians starting out in business.

Even going into private practice as a doctor demands some basic marketing skills nowadays. Gone are the days when you could "harrumph" in your white coat, sound smart and ever-so serious, and have Aunt Betty tell her bridge buddies what a great doc she has!

I am willing to acknowledge that I shared that perplexed feeling and incipient dread at the thought of having to go out and find clients to coach when I hung up my coaching shingle. Way back, it had been relatively easy building a private practice when all I had to do was act nice, listen a lot and explain my thoughts about treatment. People knew what physicians did - they didn't get that blank stare as they did when I tried to explain what happened in a coaching relationship

As a result of some pretty serious dollars in my education, not only do I no longer avoid marketing conversations and creating plans, I actively welcome them. It brings out the passionate conviction in me that coaching and helping physicians become great business people are valuable services, the skills for which I have worked really hard to hone.

Let's see what you think!

What are your biggest headaches about marketing?

Sunday
Dec032006

The Joys of Collaboration: How to Know When You Have the Right Partner

12-03-06oldfriends.jpgI just got in from Los Angeles to Phoenix in preparation for a full day of work tomorrow with my wonderful mastermind buddy Pam Slim of Escape From Cubicle Nation fame.

What makes this a special and exciting trip for me is that Pam and I discovered each other in a teleclass we were both taking, almost a year ago. Since our first phone conversation, I have felt a special kinship with her personally, as well as with her professional aspirations - she helps corporate prisoners escape their Dilbert cubicles to become thriving entrepreneurs. And I help physicians escape their claustrophobic exam rooms to do the same.

On the surface, it is pure coincidence that we both have as part of our mantras the concept of "Thrive", but at heart, we are both dreamers on behalf of our clients and readers.

What has finally gotten us together in person is a formal collaboration effort - we are designing and creating a coaching program for StartUpNation - a premier business providing an extensive array of online and radio support and resources for entrepreneurs.

Our task is create a 12-week program to provide the "human inspiration" and live coaching for their comprehensive 10 Steps to Open for Business program. Our intention is to bring alive in class the wealth of materials and tools that reside on the website, so that any aspiring entrepreneur who engages in the program can develop a systematic and thorough approach to starting a new business.

What makes this collaboration with Pam feel so powerful?

  1. Mutual delight. Our phone and e-mail conversations have been peppered with personal stories of triumph and challenge, and we both enjoy celebrating each other's wins and commiserating on the (fortunately few) losses.

  2. Trust. Right from the start, we discovered that we shared the values of business integrity and respect. This has created a sense of great ease around collaborating when there is money involved.

  3. Equality. I am in awe of Pam's talents and accomplishments, and I sense the response is mutual. This makes competitiveness an unlikely intruder into our working relationship.

  4. Diversity. We have yet to put this to the test, but from our prior conversations and our initial business discussions with the folks at StartUp Nation, Pam and I offer the project different viewpoints, a variety of on-the-job and life experiences, and complementary skill sets.
     
  5. Enthusiasm. There was no mistaking the excitement in our "pre-working day chat" this evening - this is going to be a fun project filled with learning for both of us - from each other and from the experienced people at StartUp Nation.

  6. Efficiency. The sum is greater than the individual parts. Together, we can combine our minds, divide up the tasks and test what works with two different groups, and report back on what needs tweaking and what is doing well. This means that we will be leveraging our time well - invaluable for two busy professional women with young children.

So ........ Imagine identifying your next joint venture or business partner.

    Who will that person be, and what will he or she embody?
    What strengths do you need him or her to bring to the collaboration?
    What do you have to offer? How deep are you willing to dig?

I look forward to a long productive alliance, and to reporting, many years from now, on our testy spats of the kind that comfortable old married couples and longstanding friends have!

Wednesday
Nov292006

Quick news about TWO upcoming December teleclasses

quick news tidbits.jpgI have a quick reminder about my complimentary monthly teleclass on December 13th at 5:00 PM Pacific/8:00 PM Eastern.

The topic will be: Legal fundamentals for my business - What do I need to know about the Law when starting a business?, and I have the pleasure of interviewing Stephanie Granato, a Los Angeles-based attorney who has a wealth of information and knowledge to share about the various legal aspects of starting a business. I know I shall learn a lot.

I shall be coming on the call prepared with questions to interview her, BUT..... I would love to know what your questions are! Please send your questions to me in advance of the class - you can use the Contact Form here - and I'll happily work them into the interview.

(PS: In case you are wondering, we web folks are being advised to keep our e-mail addresses off our web pages to help manage the deluge of spam, by outwitting those technical robotic morons that scan pages to farm e-mail addresses - sorry to have to ask you to communicate with the contact form instead!)

Remember, even if you cannot be present at that time on the call, you will still receive a copy of the class recording later, as long as you have registered on this page here! If you haven't registered, my automated system will not know to send you the recording link.

And I am asking you to sign up for each class individually, in case one class is not of interest to you - I do NOT want to be filling your e-mail boxes with follow-ups unless you have expressly requested or permitted them.

So, join us for a lively class and get your pressing legal questions answered - and let's promise to be nice to our guest, even if she is an attorney <smile>!!

*************************

I am also delighted to let you know that I have been invited to participate as guest faculty in an Audio Conference, sponsored by Oakstone Medical Publishing, on December 6th from 1:00 to 2:30 PM Eastern (10:00 to 11:30 AM Pacific).

The topic for this live audio conference (it's just like a teleclass!) is: "Become a Physician Entrepreneur: Use Your Medical Know-How and Credibility to Launch a Lucrative Business", and I shall be sharing the stage with Amy S. Leopard, a Cleveland, Ohio attorney and former health care executive.

Some of the issues we will be discussing (time permitting) include:

  • Overcoming fears and common barriers
  • Tapping into available resources
  • Determining your entrepreneurial “sweet spot”
  • Dealing with family fears and life changes
  • Start-up strategies
  • Calculating initial investments and securing start-up capital
  • Partnerships
  • Creating support and marketing networks
  • Legal, tax, and regulatory issues

To learn more, and register directly with the sponsors, click here. 

Monday
Nov272006

How to respond to "the lure of great wealth"

11-27-06wealth.jpgAn astute physician reader wrote to me today and drew my attention to an article in the New York Time Business section today, called "Gilded Paychecks: Very Rich are Leaving the Merely Rich Behind" or "how the lure of great wealth affects career choices".

In the article, the writer describes the journey of a hematologist-oncologist, Dr. Robert Glassman, from his academic aspirations (including winning a Nobel Prize) to having a seat on Wall Street as an investment banker specializing in biotechnology and new drug investments.

In the article author's words:

What Dr. Glassman represents, along with other very rich people interviewed for this article, is the growing number of Americans who acknowledge that they have accumulated, or soon will, more than enough money to live comfortably, even luxuriously, and also enough so that their children, as adults, will then be free to pursue careers “they have a hunger for,” as Dr. Glassman put it, “and not feel a need to do something just to pay the bills.”

I particularly enjoyed the on-the mark observations in a follow-up e-mail from my physician reader:

I thought it (the article) was interesting because: first, it does show that some physicians (and probably more than before) are leaving academia and practice to, for example, work for Wall Street. Nothing new, but it seems like this is a more prevalent situation.

Secondly, medicine for a lot of physicians does guarantee a steady paycheck, most of the time. However the paycheck is nowhere near - in terms of financial security - where it used to be, even 10 -15 years ago, especially for young i.e. just starting physicians and in non-surgical specialities.

Thirdly, it shows that most of physicians can easily transform into other type of work and be successful.

And lastly, most of them still want to practice medicine for the joy of it, not the money.

And of course the gap between well-educated professionals who work hard and overall do OK and those that do not necessarily have any more education or work any harder and still strike it rich, is rapidly widening.

Since we are talking about money, a lot of starting salaries for non-surgical specialities are in the low $100,000's. A starting internist salary at a university I used to work at is $115, 000. With escalating housing costs, it does not even allow one to save enough money for a down-payment in any reasonable time, not too mention comfortable living. I am not saying $100,000 is not a lot of money, because by global standards it still is and American MD's make more than their Europeans counterparts ( although in Europe education is less expensive and the work week is much shorter, so the real gap is less than most of us think - average physicians' salary in the Netherlands is I think $160,000). However, for a lot of physicians - pediatricians, internists, family practitioners, psychiatrists etc. - living with "no financial worries" just because "they are doctors" is no longer true.

I could not have analyzed the article better.

I do confess to having experienced a moment of hypocrisy about whether to highlight this topic or not!

I'd like to believe that there resides in the hearts of all physician entrepreneurs the pure desire to continue to do good in the world. And I'd like to avoid the focus of my efforts with The Entrepreneurial MD being merely about how to make doctors wealthier. That purpose makes me squirm - as if I and my business have somehow lowered myself to some crass, money-grubbing standards (can you see how alive and well my Inner Critic is? <smile>)  

And yet, I too want great wealth, for many reasons. Some are personal and others I'm willing to go public about, such as "embracing philanthropy as an alternative to a life of professional accomplishment".

What are your thoughts about great wealth??