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About Philippa Kennealy

 

Philippa Kennealy MD MPH CPCC PCC is The Entrepreneurial MD Business Coach who wants to help you build your business!
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Recommended Books and Programs
  • The E-Myth Revisited
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    by Gerber, Michael E.
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    A must-read for all business owners

  • Made to Stick: Why Some Ideas Survive and Others Die
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    by Chip Heath, Dan Heath

    How to create unforgettable messages

  • E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
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    Implement the E-Myth business habits

  • Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
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    Just what it says it is!

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    Masterful networking resource!

  • What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
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    A practical approach to uncovering your biz idea

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    Surprisingly practical for such a fanciful idea

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    The How of Happiness: A Scientific Approach to Getting the Life You Want
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    Practical implementable ways to create happiness

  • Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
    Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
    by Mitch Meyerson, Mary Eule Scarborough

    The nuts and bolts of Internet marketing

     

  • The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
    The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
    by David Meerman Scott

    Using blogs, podcasts, viral products etc to reach your target market

  • Concierge Medicine: A New System to Get the Best Healthcare
    Concierge Medicine: A New System to Get the Best Healthcare
    by Steven D. Knope M.D.

    The only book on the topic!

  • The Medical Practice Start-Up Guide
    The Medical Practice Start-Up Guide
    by Marc D. Halley, MBA and Michael J. Ferry, MPA

    A thorough guide to getting started in practice

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

    Encapsulates the best thinking about how to influence others

    -----------------------------------------

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    Discovering what your Essential Self really needs

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  • eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
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    Read my review here.

  • Endless Referrals, Third Edition
    Endless Referrals, Third Edition
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    A networking classic that shares immensely practical information on how to build a network that really delivers!

  • Career Renegade: How to Make a Great Living Doing What You Love
    Career Renegade: How to Make a Great Living Doing What You Love
    by Jonathan Fields

    A must-read for anyone wanting to flee the fold and launch a new and different career.

  • A Whole New Mind: Why Right-Brainers Will Rule the Future
    A Whole New Mind: Why Right-Brainers Will Rule the Future
    by Daniel H. Pink

    Dan Pink's brilliant analysis of what skills are needed to thrive in the 21st Century in business.

  • Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
    Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
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    A useful book written by a physician

  • Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    by Pamela Slim

    Humorous, practical, excellent guide written by my dear colleague, Pam Slim

  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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    Guy Kawaski's classic about starting your own business

  • The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
    The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
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  • The Art of Possibility: Transforming Professional and Personal Life
    The Art of Possibility: Transforming Professional and Personal Life
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    Most enlightening -ten vital practices to develop the attitude that transforms how you live your life

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Wednesday
Sep112013

5 fantastic resources for bootstrapping a physician business startup

Bootstrapping your physician start-up can at times seem like an overwhelming task. But with med school loans to pay off and business and daily expenses, it can be hard to come by the extra cash needed to fund your start-up.

Fortunately the Internet has come to our rescue with a huge array of services to help launch most low-overhead physician businesses relatively quickly. Using these resources will allow you to gain clients, network with your peers, prepare legal documents, and keep accurate notes. Here are a few of my favorites:

  1. Evernote 

My overall favorite "extra brain" (that doesn't seem to suffer from menopause!!

Working as a physician consultant often means having to juggle a lot of balls at the same time. Evernote makes keeping track of what you are doing much simpler. This is an online tool that allows you to file away web pages and documents or emails, write notes, snap a photo or record your thoughts on audio. Two of the best things about Evernote are a. that it is searchable and b. that it syncs across all of your devices. That means if you own a tablet, a laptop, smart phone and a desktop, you can have access to your files ("Notebooks") no matter which one you are using.

     2. 99 Designs 

First impressions are crucial. According to recent research from Princeton University it takes only one tenth of a second for us to form an initial impression. This is especially true in the online environment where websites are constantly competing for viewer’s attention. 

Therefore you want to make sure your website looks as good as possible. Hiring a website designer can be difficult or expensive. 99Designs is a creative solution - a marketplace for designers. Using 99 designs, you first submit a design brief (banner, logo, ebook cover etc), and then dozens of designers provide their ideas for your design. You select the one that you like and voila ... the designer completes the task.  

     3. Email marketing

Email marketing is one of the best ways of nurturing leads and educating them about your physician business or consulting services. Email autoresponder services allow you to automate this process and deliver prewritten emails to prospects who choose to receive them. A couple of examples include Constant ContactMailchimp and Aweber -- all an easy-to-use autoresponder services which feature great-looking email templates. They are either free or low-cost to sign up with and so there really is no reason not to get started.

     4. LinkedIn 

Whether you are looking to network with peers or to find clients, LinkedIn should be your first destination. Unlike other social networks, LinkedIn is all about business. LinkedIn offers a wide variety of groups in the healthcare industry which you can join and contribute your well-thought-out and useful content. No need to even have a blog, if you don't want one. LinkedIn also offers an advertising platform which allows you to target users by their job title, seniority, location, industry and company. 

     5. LegalZoom 

As a physician business owner or consultant, you will need legal documentation, from website terms and conditions through incorporation papers to partnership or vendor agreements. LegalZoom is an online service that enables users to create their own legal documents. This significantly reduces your costs compared to those of having a lawyer prepare the documents for you. 

While these resources are fantastic for bootstrapping a physician business start-up, they are by no means the only ones. The Internet has made it easier than ever to launch a start-up without the barrier of prohibitively expensive services.

And what other resources have YOU found invaluable for your non-clinical physician business?

Tuesday
Aug272013

The entrepreneurial physician couple that pings together in business 

This is a first for me – the chance to interview an entrepreneurial physician married couple in which each of the partners brought different and complementary skills to the table to build a healthcare technology business together.

Drs. Manju and Gopal Chopra teamed up several years ago to bring to market a HIPAA-compliant secure communication platform (it's actually a smart phone or tablet app) called PingMD, that enables patients and families to rapidly communicate with their healthcare providers instead of being placed in an endless phone tag loop. In addition, healthcare providers can use the app to be in instant contact with one another via text messaging, for those invaluable curbside consults or referrals that result in enhanced patient care.

Dr. Manju Chopra is not only an entrepreneurial physician, but also continues to practice as a pediatrician focused on improving access and care for her patients and families. It was her frustrations inmedical practice that provided the germ of their business idea.

Her husband, Dr. Gopal Chopra, on the other hand, is a seasoned physician entrepreneur with an impressive history in investment banking, medical technology and business development. In addition, he owns several patents for inventions.

Listen to the story, along with the challenges, of how the Chopras ended up being in business together, while maintaining a marriage, a practice and their roles as parents.

And then do share your comments or questions here.

Monday
Jul082013

What entrepreneurial physicians do when life presents lemons

A rare breast lymphoma showing up at age 13 has to be one of life's bigger lemons. Newly minted physician entrepreneur and business owner Sharon McLaughlin MD had to cope with cancer treatment including radiation to her breast and chest wall as she was entering adolescence, followed years later in her early 30s by an elective double mastectomy.

Frustrated over the years by the lack of comfortable yet feminine and even sexy clothing and underwear, this plastic surgeon, who has had experience firsthand and through her patients, decided to step back from her clinical practice and devote time to developing a line of clothing to please cancer and mastectomy women patients ... and their significant others.

In a candid interview (listen here), Sharon shares her very personal story and why she has chosen now to change her career direction and go into business as a cosmetic surgeon and clothing retailer as the proud owner of Courage Couture!

And then please add your comments and thoughts here.

Monday
May202013

A non-profit physician entrepreneur who anticipated burnout and acted

Dr. Richard (Rich) Sagall is a very busy physician entrepreneur these days. As co-founder and president of the 501(c)(3) non-profit NeedyMeds, he is reaping the rewards of having pursued his passion -- helping those whose circumstances make receiving affordable healthcare treatments and services a significant challenge. 

Over 25 years ago, Rich began his clinical life as a family physician in practice and went on to work in occupational medicine, before ultimately moving full-time into his own non-profit start-up. 

On the advice of his father, he wisely looked ahead while still practicing clinical medicine, and anticipated the day when providing care one-on-one to patients would no longer satisfy his sense of purpose. He began to acquire multiple ancillary skills, including computer programming and comptency with the Internet.

A chance conversation with a medical social worker colleague, Libby Overly, provided his next opportunity and NeedyMeds was born in 1997.

NeedyMeds started life almost as a hobby and has evolved to the point that it was named one of the Top 50 Non-Profit Best Places to Work in 2013, alongside such luminaries as the American Heart Association, the Alzheimer's Association and The LIVESTRONG Foundation. Its statement is as follows:

The mission of NeedyMeds has been, since its inception, to make information about assistance programs available to low-income patients and their advocates at no cost

Listen to my conversation with Trailblazer Rich Sagall MD of NeedyMeds and then please add your thoughts here. (Note - I apologize for the abrupt end to the conversation!)

Monday
May062013

The Queen’s Power: A Leadership Fable

Once there was a powerful African Queen who ruled over a prosperous land. When asked about the source of her power, she gazed at her questioner with a mysterious smile.

 

“That I cannot share with you.”

 

Her land stretched from golden shores to forested mountains. Years before, the plains had been rendered dusty by overgrazing, but they were once again a sea of green crops. 

 

Small villages crowded the landscape like spots on a cheetah’s back. They buzzed with chickens scratching and children scampering. The women sang while stripping cornhusks, and the men wove hunting tales and watched their pipe smoke curl skywards. It was a time of great peace.

 

Sadly, the queen had borne no children. She was growing gnarled; her proud stride sagged to a shuffle and her imperial hands resembled an eagle’s claws.

 

Being wise, she decided it was time to select her heir. She had several excellent candidates. Men and women of her Assembly with whom she had discussed and debated, for many moons. She knew each Assembly member like a mother would her own child ... their lion strengths, their monkey impishness and their plodding tortoise fears.

 

The idea of selecting one above the others was a sharp thorn stabbing at her sleep. She had to test their powers of observation to settle the matter, she decided. The first to discern her source of power would be named her successor.

 

She called a meeting for that evening. A pale moon carved the sky as each member stepped to the circle’s edge. A dying fire squatted in the center.

 

Commanding, despite her stoop, the Queen raised a bony hand and the members fell silent.

“Wise Attendants, it is time to choose a new leader for our people. The ancestors beckon to me in my dreams.”

 

A low murmur rose above the whisper of the glowing coals. She clawed the night and a hush drifted over the circle. 

 

“Each of you is a gem more precious to me than those filling my treasure chests. I attribute much of our prosperity to your noble teamwork and valiant deeds. Many of you have questioned the source of my power. I am powerful in part because of you, but I have another well from which I draw great strength. The wise member that is first able to discern this source shall be named my heir.” 

 

Saying no more, the Queen summoned her servants and stepped into the black night.

 

For weeks, the Assembly members watched the Queen’s every move. She used no amulets or rings. The beer she drank and the food she ate were available to all. She did not even consult the Witchdoctor, a wizened man of high repute whose spells were the strongest in the land. The members offered the Queen one explanation after another. Each time, she shook her head.

 

Only one Assembly member remained silent. Khanya was a vigorous woman in her middle years. She had raised seven children and a herd of glossy cows. Her face was etched with the labor and fruit of her efforts, and when she spoke in Assembly meetings, her experienced words were well-received.  She was a respected woman.

 

She, too, observed the Queen. One day, a thought arose from her musings. The Queen had a custom of dropping in on her people as they swept, washed and hoed. They ceased their toil and drew up a footstool for her, while they squatted on their haunches. The Queen leaned forward to question them about their families, cattle, crops and hopes, and listened intently to their replies. This Khanya knew as the Queen had stopped by her home many times. 

 

The Queen’s visits lasted a brief turn of the sun before she moved to another hut. These calls had been occurring for so long that the villagers were no longer curious.

 

Khanya's thought pointed to something she never noticed before. The Queen’s visits were random in all cases except one.

 

She stopped weekly at Lwazi’s hut!

 

Lwazi, a royal descendant many ancestors ago, had long lived in his home village, and was little noticed. A man of few words, he sucked his pipe, his eyes filmy with recollection. He lived alone following the deaths of his wives and marriages of his daughters to men of other villages. He was rumored to have been a fine warrior in his youth.

 

Each week Lwazi crouched before the Queen under a large thorntree. The Queen spoke as Lwazi bent closer. After a long silence, he appeared to reply, gesticulating in small movements or drawing in the dust. Waiting for the Queen’s response, he leaned back on his heels and peered up into the sparse branches. At a time that was always the same, she took his proffered hand and rose to depart, nodding courteously. Her step lightened and her face played with that mysterious smile.

 

“She is seeking his counsel!” observed Khanya in amazement. This must be the Queen’s secret.

 

The following Assembly meeting, a buzz swept the group as Khanya stepped before the Queen. Bowing, she murmured, “I have discovered your secret, Great One. I believe Lwazi to be your trusted advisor and the source of your power.”

 

As the buzz intensified, the Queen laid her hand on Khanya's head.

 

“Wise Khanya, you are almost correct. Your response is sufficient and I name you Ruler-to-be.”

 

Approval washed through the gathering like spring rain. 

 

“Yes,” the Queen continued. “Lwazi is trusted, and I have learned much from him. You will do well to find such a guide for your rule. 

 

However, he is neither my advisor nor the real source of my power.

 

For Lwazi does not advise. He asks. And, oh what questions!

 

He listens. But how deep is that listening!

 

In the Space created between the questions and the listening lies the real source of my power. It is the magic in this Space that shapes the true Leader.”