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About Philippa Kennealy

 

Philippa Kennealy MD MPH CPCC PCC is The Entrepreneurial MD Business Coach who wants to help you build your business!
meet Philippa>>>

 

 

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Saturday
Dec292012

As 2013 nears, are you making Resolutions or Commitments?

In the past, I have remarked on my innate resistance to making New Year's Resolutions. I believe these ideas of intention are born out of desperation to change something in our lives that isn't working, and don't offer much more than quivering hope and wishful thinking.

No 2013 resolutions for me ... no siree!!

However, I do have a desire to fulfill a promise I made to myself over 6 years ago ... to reach out to my Entrepreneurial MD reading community via my blog and share thoughts, ideas and questions. And to listen for and learn from your responses.

So I am going public with my 2013 Commitment.

I have found it increasingly hard to sit down regularly and write a short article for this blog. On closer inspection, this lack of activity has come about because I have fallen victim to a form of laziness --- "I'm too busy", "I don't have anything to say today", "I've got this deadline to meet and I must attend to it first" etc..

Sounds like many of us with exercise, correct?

My commitment is to get back into the habit of writing regularly ... as I was doing earlier in the year.

Keeping a commitment feels honorable; sticking to a resolution feels dutiful. Since I generally pride myself on keeping my word and following through (unless my memory fails me, which it does from time to time!), I can live comfortably with the idea that my regular blogging will represent me keeping apromise to myself ... and now to you!

[And guess what? - this only took my 15 minutes to write]

Are you a Resolutions or a Commitment person?

What choices do you want to make for 2013?

Here's to a wonderfully festive, enriching, life-affirming New Year and beyond!! 

Friday
Oct192012

For physician bloggers, a handy guide to getting your word out

Physician bloggers whose online marketing strategy for products or services includes a blog think that successful marketing is about writing as much content as possible. This can lead to burnout.

The real secret is to promote each blog post effectively, rather than writing more often.

This infographic shares some of those secrets - do one third of them and you are well on your way!

30

Courtesy of Andreea Ayers, founder of Launch Grow Joy - with thanks for sharing!

Tuesday
Oct162012

Serial physician entrepreneur seeks leverage to have an impact

Dr James Bernstein is a man of many careers and talents.

Starting out as a newly minted internist and then surgeon, he was invited to work in Dr Jonas Salk's lab. With a bit more time on his hands (no night or weekend call!), he reflected on what he really wanted to accomplish with his life. His chief insight at the time was that, as a practicing physician he could impact several lives, one at a time. But, inspired by role models like Dr Salk, he quickly recognized that his desire to make a real difference to many more people could only be realized using leverage as a businessman. Finding ways to funnel his medical training and experience into businesses that made things and delivered services to hundreds if not thousands!

From there evolved his career as a serial entrepreneur - and his philosophy of social business that has increasingly sought to improve the quality of life for millions of impoverished people in the world.

Listen to his inspiring story and shared wisdom in our informal conversation. Please then add your comments here.

His email address if you would like to contact him is James.Bernstein@EniwareSterile.com and you can join his Global Ambassador Corps here.

Monday
Oct082012

Is your medical practice ready for an innovative makeover?

I have two items to share with you today.

On November 9th (in just over a month) I shall be a keynote speaker at a very worthy conference. Holistic Primary Care is holding its third annual "Heal Thy Practice – Transforming Primary Care" conference in Long Beach CA from November 9-11. I particularly like the sub-title -- Strategies to put the health, wealth and joy back in healthcare"!

I shall be sharing secrets about making that sometimes difficult shift from "leave me alone ... I just want to be a doctor" to "wow - this is my own business and here's how I want to deliver care"!

There is a roster of excellent speakers covering a wide range of pertinent topics such as practice management, marketing, time management, "lessons learned", new medical practice models and other topics relevant to building a successful medical practice. I encourage you to sign up if this meets your interests (and CME needs - 20 hours!)

On Saturday night, the attendees are invited to a special private showing of "Escape Fire: The Fight To Rescue American Healthcare"

This is the blurb about the movie:

Escape Fire: The Fight to Rescue American Healthcare is an unflinching look at how conflicting incentives & misaligned economic drivers impact the health and lives of diverse Americans--community doctors, combat veterans, hospital-based physicians, military top-brass, clinical researchers, employers, and ordinary citizens trying to find their way through the healthcare maze. 

Avoiding simplistic political diatribe, the film pulls no punches. But it is definitely not a doom & gloom tale. Heineman and Froemke document promising efforts to heal our badly damaged systems.

Please catch me to say "hello" if you decide to come.

The second item to draw to your attention is Idea Organization. 

When trying to organize your thinking and distill your ideas into a coherent action plan, it's very useful to have a visual tool. This was true for me as I began to organize my thoughts for my presentation.

I've long been a fan of mind-mapping and within 20 minutes of brainstorming, I had the bulk of my presentation ideas laid out, using my iThoughts app on my iPad. 

However you choose to map out your ideas, I'd encourage you to use a favored tool to help you capture them (pencil and a large sheet of paper work fine too!), as your first step on your way to implementing your newest project.

Tuesday
Oct022012

Creative business ideas for physicians - a new resource

I recently had the opportunity to interview, by email, Rene Andreasi-Bassi, an intriguing entrepreneur in Holland (non-physician), who founded and now manages a website offering creative startup ideas, potential business ideas, business ideas for beginner entrepreneurs and business ideas for college students.

I posed the following questions:

1. What are the main ideas behind your business, buymyidea?

"The main reason for starting my online business was based on the fact that I want to act upon my passions in life. In my case, this is generating creative startup ideas for others. I work a full-time creative job at Discovery Channel which I still love. As my overdriven brain comes up with so many startup ideas outside the TV business, it’s practically impossible for me to execute all of them. That’s why I created BuyMyIdea.com where I put all my ideas up for grabs.

You know, 50 years from now, when I lie dying on my death bed, I don’t want to look back and think of all the great business ideas that never saw the light of day. Instead, I want others to get hold of as many of my startup ideas and realize them for me."

2. What is the source of your own creativity?

"The sources are all around me. My environment inspires me constantly. Where others walk past an empty store in the main street without noticing anything, my brain starts rattling away. I come up with new creative opportunities that benefit both the neighborhood and the entrepreneur that wants to realize the startup idea. People inspire me too, especially when they are looking for answers to a certain problem. I then generate ideas that others wouldn't come up with that quickly. The so called "out-of-the-box" ideas."

3. How can readers of my blog post develop their own creativity further?

"Start brainstorming! Make sure you use a maximum of 4 people (I think 3 is best). To my opinion there are two contexts in which you can be creative in brainstorms. 

The first is brainstorming by adhering to a creative brief. This brief is pre-written and holds all the metrics you want to achieve. 

The second is having a brainstorm that is boundless and a super flight of ideas. During this kind of brainstorm there are no rules and anything goes. You will notice that many crazy ideas emerge, which can eventually lead to the right one. That said, creative juices flow best when the topic at hand is right within the business you love the most."

4. What does it take to go from idea to viable business? I'd love to hear your thoughts.

"In short: (1) research, (2) funds, (3) the right people and (4) perseverance.

I sometimes describe this process as building a rope bridge over an abyss. The idea is the first tie up on one side; it is crucial for the first psrt of the bridge to hang solidly. The realization of the business that lies ahead can be compared to the building of the rest of the rope bridge -- a huge endeavor. You first have to climb down into and up out of the the abyss to get to the other side. During this walk you need the best climbers (workers) you can find. They explore the environment (your competition), and at the end they tie up the other end so everyone can cross. This comparison shows you that the initial idea is the least of your work. Setting up a viable business is where the real effort lies."

5. How do you see your business helping aspiring entrepreneurs?

"My site helps entrepreneurs who are looking for new startup ideas and inspiration to think outside their comfort zone. These ideas can inspire them to innovate within their own existing business or while creating a totally new one. Along with my startup ideas, I also write inspirational posts on how you can generate your own ideas."

6. What if any guidance do you offer your purchasers in expanding the ideas?

I offer a free thirty minute skype call in which we can go into more details. We discuss possible hurdles which I try to overcome with new smaller creative ideas.

7. How might your ideas be adapted and useful to entrepreneurial physicians?

"My ideas cover an extensive range of businesses. Retail, products, apps, websites and even movie ideas. My ideas inspire people to think differently. They give you an insight in the world as we know it and show you there are opportunities right in front of you, no matter what business you are in. The only thing you need to do is to acquire that mindset and you'll be see them yourself. 

My father is a gynecologist and my stepfather is a psychiatrist. So I grew up with physicians as my main examples in life. I notice that physicians like to stay within or close to their specialized work field in which they love to communicate with fellow physicians. Patients are spoken to during private consults. In my opinion there is a lot potential in connecting these worlds more publicly.

You know, when someone feels ill (s)he immediately consults Google to find answers. There are many bogus websites that tell the wrong things which scare people unnecessary. The government here in Holland has freed up a large budget to create a major health website that is legitimate and offers online consults as the initial step in getting care."

8. If someone wanted to learn more about you and your business, how could they do so?

"That's easy, just drop me an email and question away. I'm always available for that. I'll try to answer all emails I get and that's working out good so far."

The best part about Rene's business is the ideas only cost $1 apiece!

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