Google
About Philippa Kennealy

 

Philippa Kennealy MD MPH CPCC PCC is The Entrepreneurial MD Business Coach who wants to help you build your business!
meet Philippa>>>

 

 

Search this site
Subscribe to our newsletter
captcha
Subscribe to our feed
Click here to subscribe

Or enter your email address here, and you'll get new posts delivered via email:



Powered by FeedBlitz

Recommended Books and Programs
  • The E-Myth Revisited
    The E-Myth Revisited
    by Gerber, Michael E.
  • Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    by Steven Van Yoder

    A must-read for all business owners

  • Made to Stick: Why Some Ideas Survive and Others Die
    Made to Stick: Why Some Ideas Survive and Others Die
    by Chip Heath, Dan Heath

    How to create unforgettable messages

  • E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    by Michael E. Gerber

    Implement the E-Myth business habits

  • Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
    Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
    by John Jantsch

    Just what it says it is!

  • Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    by Keith Ferrazzi, Tahl Raz

    Masterful networking resource!

  • What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    by Rhonda Abrams

    A practical approach to uncovering your biz idea

  • The Complete Idiot's Guide to Growing Your Business with Google
    The Complete Idiot's Guide to Growing Your Business with Google
    by Dave Taylor
    Fundamentals of being found on the Internet
  • Good to Great: Why Some Companies Make the Leap... and Others Don't
    Good to Great: Why Some Companies Make the Leap... and Others Don't
    by Jim Collins

    What matters in building a great business

  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    by Timothy Ferriss

    Surprisingly practical for such a fanciful idea

  • The How of Happiness: A Scientific Approach to Getting the Life You Want
    The How of Happiness: A Scientific Approach to Getting the Life You Want
    by Sonja Lyubomirsky

    Practical implementable ways to create happiness

  • Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
    Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
    by Mitch Meyerson, Mary Eule Scarborough

    The nuts and bolts of Internet marketing

     

  • The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
    The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
    by David Meerman Scott

    Using blogs, podcasts, viral products etc to reach your target market

  • Concierge Medicine: A New System to Get the Best Healthcare
    Concierge Medicine: A New System to Get the Best Healthcare
    by Steven D. Knope M.D.

    The only book on the topic!

  • The Medical Practice Start-Up Guide
    The Medical Practice Start-Up Guide
    by Marc D. Halley, MBA and Michael J. Ferry, MPA

    A thorough guide to getting started in practice

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

    Encapsulates the best thinking about how to influence others

    -----------------------------------------

  • Finding Your Own North Star: Claiming the Life You Were Meant to Live
    Finding Your Own North Star: Claiming the Life You Were Meant to Live
    by Martha Beck

    Discovering what your Essential Self really needs

  • Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    by Srikumar S. Rao

    From a business professor comes the teaching that has inspired hundreds of MBA students

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    A fascinating look by a master marketer and future thinker about how clear messages and contemporary tools are enabling the much-needed formation of loyal followers - a leader's "tribe"

  • eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    by Corey Perlman

    Read my review here.

  • Endless Referrals, Third Edition
    Endless Referrals, Third Edition
    by Bob Burg

    A networking classic that shares immensely practical information on how to build a network that really delivers!

  • Career Renegade: How to Make a Great Living Doing What You Love
    Career Renegade: How to Make a Great Living Doing What You Love
    by Jonathan Fields

    A must-read for anyone wanting to flee the fold and launch a new and different career.

  • A Whole New Mind: Why Right-Brainers Will Rule the Future
    A Whole New Mind: Why Right-Brainers Will Rule the Future
    by Daniel H. Pink

    Dan Pink's brilliant analysis of what skills are needed to thrive in the 21st Century in business.

  • Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
    Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
    by Steven K. Gold

    A useful book written by a physician

  • Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    by Pamela Slim

    Humorous, practical, excellent guide written by my dear colleague, Pam Slim

  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    by Guy Kawasaki

    Guy Kawaski's classic about starting your own business

  • The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
    The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
    by Bill Murphy

    Great and inspirational stories -- I've blogged about several of the "secrets"

  • The Art of Possibility: Transforming Professional and Personal Life
    The Art of Possibility: Transforming Professional and Personal Life
    by Rosamund Stone Zander, Benjamin Zander

    Most enlightening -ten vital practices to develop the attitude that transforms how you live your life

BlogCatalog

Medicine Blogs - BlogCatalog Blog Directory

Google+

For physician business owners and entrepreneurs!

Are you ready to love work again
...or grow in a new direction?

  Sign up for this FREE REPORT "Crack the Code to       
Becoming an Entrepreneurial Physician".  

Crack the Code report.GIF

 You'll also receive with our compliments:
     1. "The Entrepreneurial MD Newsletter" periodically, and
     2. Cutting edge video "BizTips for Getting Started" 

We will NEVER sell or give your information away.
          Unsubscribing is easy if you no longer want to hear from us!
First Name *
Last Name *
Email *

 

**********************************

The Entrepreneurial MD Blog

PS: I'd love to hear from you. Click on the blue "Post a Comment" link at the BOTTOM of each article, follow the simple instructions, and write away!

Feel free to share with others by clicking on the "Share Article" via Facebook, Twitter or the other "social bookmarking" tools.

Just a few rules: Be nice. Keep it clean. Stay on topic. No spam!

Tuesday
Jun192012

"The Practicing Mind" -- a primer for physician happiness?

As a recent attendee at the Creativity and Personal Mastery program (CPM) that I have previously written about, I was tickled to receive and read a review copy of "The Practicing Mind" (A) by Thomas Sterner. His book is an active reminder of the value I derived from the program, as it echoes much of the content. It's also foretells the huge payoffs that come with learning how to "practice".

What does "practice" really mean?

If I were to focus on the intended outcome of this article, I would be thinking about and worrying whether you were going to read it, and how you might act upon it for your and even my good. That would have me focused on the future. And then I might interrupt my train of thought by fretting about how my last newsletter article was received, and whether any of this writing even matters. And I'd be consumed with the past.

Instead, as an adherent to Sterner's beliefs expressed in his book, I am "practicing". I am deeply engaged in the task at hand. Tapping out the words on my iPad, crafting sentences as I write, sifting through ideas as they flit into my brain, all the while strapped into my seat in a bouncy airplane flying home from a short vacation in New York City. I am doing this imperfectly, as I catch my mind wandering -- to our homecoming, to all the work I'll have awaiting me this week ... and on and on. But I keep returning to the exercise, and therefore I am practicing at getting better, training my mind to stay on task, learning how to do the "staying present" thing better.

Why bother with practicing?

In his short and fairly pithy book, Sterner writes:

"Everything in life worth achieving requires practice. In fact, life itself is nothing more than one long practice session, an endless effort of refining our motions. When the proper mechanics of practice are understood, the task of learning something new becomes a stress-free experience of joy and calmness, a process which settles all areas in your life and promotes proper perspective on all of life's difficulties".
High-flying stuff indeed! But Sterner should know -- he is an accomplished musician, concert piano technician, pilot, student of philosophy and sports psychology, archery practitioner and golfer, all of which have demanded discipline, focus and enormous amounts of practice!

What he writes is the following:
  • The principles of practice include picking a goal and applying steady effort to achieve it. There is no "add water and stir for instant results"
  • When we shift toward focusing on and finding joy in the process of achieving the goal, instead of having the goal (the new car, the perfect job, the big salary, the ideal house), we have gained a new invaluable skill
  • the most useful skill to acquire is self-awareness, the ability to observe our thoughts, feelings and behaviors. It is only with self-awareness that we are free to choose our responses and actions
His how-to's include (with my interpretations in parentheses):
  • focus on process, not product (I'm on this plane writing my reactions to this book and wanting to share some of Sterner's insights)
  • be deliberate and act with intention (I'm going to think this through, and be done with it before we land)
  • think of this as creating new desirable habits -- much repetition is required (despite my distractions, I'm going to keep coming back to my writing)
  • use his 4 "S"s:
    simplify the task at hand (I'm using a few notes I made while reading the book)
    - break the goal into small steps (one paragraph at a time)
    - keep the time you devote to practicing short at first, maybe 45 minutes (ok, so this is going to be written in 45 minutes!)
    - do things slowly by working at a pace that allows us to pay attention to what we are doing (the blessing of being trapped on a plane is I have nowhere else to rush to and no other pending tasks)
  • practice by using DOC  -- do, observe, correct.
    Be the person who throws 100 balls at the hoop each day, making tiny adjustments each time he misses the hoop. Or the writer who diligently writes the three "morning pages" daily just to get the blood flowing before settling down to write the book. Or the physician who methodically works through a long list of patients or procedures each day with the intention of achieving both professional satisfaction for herself and her patients.
I highly recommend this book for those of you looking to escape the mind's minefields of "not good enough", "I need it now" or "I'll never be able to do that..." I suspect that is most of us!
BTW, here's a link to the inspiring book trailer for The Practicing Mind if you are interested to learn more. 
Friday
May252012

Death of a vision spurs entrepreneurial physician to dream anew

Most physicians graduate medical school, or later from our residencies, our heads and hearts filled with idealistic aspirations. We carry internal visions of what we hope to do with this hard-earned degree ... make a difference, do special work, earn the respect of our colleagues and love of our grateful patients...

What we didn't expect was how hard it would be to face the realities of starting a practice, developing our own following of patients or physician referrals, and making a living.

This shock was no different for Jeffrey Hartog MD - a South-African born plastic surgeon who started his career training as a dentist (we discovered we were classmates in South Africa for the one year that dentists and medical students trained together!) and went on to retrain several times as a maxillofacial and then plastic surgeon. His dream - to become a highly specialized pediatric cranio-facial expert.

Instead, he faced the reality of needing to support a growing family and setting his sights on new and different goals.

To indulge his entrepeneurial spirit, he built his own surgical clinic. To appease his restless spirit, he began several years ago to explore the newly-developing field of fat-grafting, resulting in the development of his own FDA-registered fat back, which he describes as follows:

Liquid Gold™ combines an FDA registered lipobanking with state-of-the-art techniques to produce lasting results for a broad range of cosmetic and reconstructive procedures

In this 18-minute podcast interview, I explore with Jeff the challenges and opportunities that being an entrepreneurial physician has dished up.

When you have finished listening to this interview podcast, please add your comments here.

Wednesday
May232012

Preventing physician burnout - is there a secret recipe? Part 1

The recently published Medscape's Physician Lifestyle Report: 2012 starts to tell the story of what it is to be a physician in the US today, beginning with an overall "happiness" rating.

Approximately 1 in 3 physicians -- both men and women -- rated themselves a 5 and 40% rated themselves a 4 (suggesting "pretty happy"). The average happiness score for physicians who responded was 3.96, which is on the cheerful side but not overwhelmingly happy. When looking at happiness ratings by specialist, the 5 happiest were rheumatologists (4.09), dermatologists (4.05), urologists (4.04), ophthalmologists (4.03), and emergency medicine physicians (4.01). The 3 least happy professionals were tied at 3.88: neurologists, gastroenterologists, and internists. The next unhappiest were oncologists, general surgeons, and plastic surgeons, all tied at 3.89.

(This is a link to the actual Physician Lifestyle Report by specialty in case you are interested!)
The results of a separate online survey released by the Physicians' Foundation in March 2012. According to the Foundation:  

Nearly 60% of physicians ages 40 and younger don't hold out much hope for American healthcare.

Among the 500 respondents, nearly a third (31%) said they were "highly pessimistic" about the future of the U.S. healthcare system. Another 26% characterized themselves as "somewhat" pessimistic. Four percent (4%) said they were "highly optimistic," and 18% claimed to be "somewhat" optimistic.
 
About a third of those who were pessimistic (34%) specifically cited the "new healthcare law/regulations" as the reason. But that proportion would come closer to half if those who provided responses such as "system is a mess," "distrust of government," "government intervention," and "Medicare is a mess and will only get worse" are added in. When asked specifically how the Affordable Care Act will impact their practice, 49% of all respondents -- those optimistic about the future of healthcare as well as the pessimists -- said the ACA will have a negative impact.
 
(Here too is this report).  
My guess is, with the younger generation of doctors experiencing this degree of pessimism, we're headed for widespread physician unhappiness, if not burnout!
 
In a couple of posts, I'll explore what it's will take to forestall this professional collapse, beginning today with insights into what happens to our brains when we're nearing burnout.
 
Dr Judy Willis is a neurologist-turned teacher and blogger who writes for one of my favorite sites, Edutopia (I have a secret passion for understanding what makes a child's education valuable!) and she has the following to say about our brains under stress:  
There are specific and reproducible patterns of changing neural activity and brain structures associated with stress. In the high-stress state, subject's scans reveal less activity in the higher brain and more activity in the lower brain that directs involuntary behaviors and emotional responses. Prolonged stress correlates with structural increases in the density and speed of the neuron-to-neuron connections in the emotion-driven reactive networks of the lower brain, and corresponding decreased connections in prefrontal cortex conscious control centers.
 
The explanation of these changes is generally attributed to the brain's neuroplasticity of "neurons that fire together, wire together." The brain literally rewires to be more efficient in conducting information through the circuits that are most frequently activated.
 
As you internalize your thwarted efforts to achieve your goals and interpret them as personal failure, your self-doubt and stress activate and strengthen your brain's involuntary, reactive neural networks. As these circuits become the automatic go-to networks, the brain is less successful in problem-solving and emotional control. When problems arise that previously would have been evaluated by the higher brain's reasoning, the dominant networks in the lower brain usurp control.  
I take this to mean that if your current default mode is a fried state of frazzle, you run the risk of this mindset becoming self-perpetuating.
 
Since physicians are smart and understand this kind of neuroscience lingo, I believe we can use this insight to come up with a toolbox of coping skills. 
 
In my next article, I'll gather together and then share some useful tips - think of them as success ingredients -- for your burnout prevention recipe!
Friday
May112012

Is it time to pull the plug on your physician business marketing activity?

I recall the day I finally summoned up the will to dump my almost-full box of 4-color glossy brochures, having recognized that I'd wasted a whole lot of money on design and printing. They were simply not bringing in any business, and were instead cluttering up a closet! Likewise, when rethinking my business identity and brand in 2006, I had to discard a prior website for which I had paid a fair amount and that was also not doing the job for me.

The learning curve to marketing success can be painful and expensive! It's why I am so insistent, when starting a coaching engagement with an entrepreneurial physician or a physician who is becoming more business-minded that we map out a realistic marketing strategy up front, rather than as an after thought.
 
Recognizing that your marketing efforts, while they might look or feel good, aren't producing the goods is difficult. We get attached to routines and to our "brainchildren" - the clever things we have spent hours dreaming up as ways to promote the business. Letting go sounds like failure - which in many cases it is. Not a failure of YOU, but a failure of this one effort -- let's get a sense of perspective here!
 
While that may sound harsh, really effective marketing is about measuring the results of your efforts. This may take the form of surveys, focus groups, simply keeping track of where your business is coming from (mine is still >75% from the web!), using a few basic tools and tricks to figure out how your latest client or patient got to you (have a systematized way to try ASKING asking that patient or client), or applying some sophisticated marketing metrics to your efforts - although I am not a whiz at the latter!
 
So, to stay in integrity with this message, it's time for me to evaluate the effectiveness of this newsletter that I have sending out almost every month for five and a half years. While I enjoy writing and reaching out, I too need to be razor sharp about how I spend my time and my company's money.
 
I've created a simple survey to answer the question Is writing this newsletter each month worth my time? Is there an "opportunity cost" associated with it? (in other words - could the time I spend thinking about the content and then writing it and having my assistant set it up to go out be better spent, perhaps on other forms of marketing, on personal time or on getting income another way?)
 
Would you please answer 6 simple questions in this short survey (it should take less than 5 minutes) to help me craft my communication strategy and figure out how best to use my time while staying in touch? I truly appreciate your input!
 

Click here for the survey.

 
Thank you for your willingness to help me out here. 
Tuesday
May082012

This CEO enables physician collaboration via your "virtual back office line"

How many steps does it take you to reach your referring physician colleague to give feedback regarding your recent consultation with his or her patient? Do you have to dictate a letter that must get into the hands of the physician? Must you have your staff get him or her on the phone? 

What is involved in finding an expert who can quickly answer your pressing clinical question while the patient is still in your office? How do you find that expert, and then actually reach him or her?

And, most importantly, how much productive time are these activities costing you each week or a month, as a result of this effort? 

Jeff Tangney is out to transform your experience and return hours of time to you, using the connective power of technology.

As a co-founder of Epocrates, he saw firsthand what having "power in your pocket" looks like - instantly available information that a physician can look up in a moment, to ensure the best care.

This got him wondering about the other transformative powers of mobile technology.

What if you were able to access the intelligence and years of experience of a group of physicians, with a few taps on your mobile?

How would physicians be able to use mobile technology to collaborate? And what was needed to rapidly connect with a referring physician or specialist to who you'd like to refer a patient, or get a quick curbside consultation?

To respond to this perceived need, Jeff Tangney founded Doximity, one of the fastest growing physician networks. Not only is the company thriving, but Jeff has a vision of how networks like his can help sustain the professional freedom that we physicians have come to appreciate and value as necessary to provide the best patient care possible, despite the increasing "corporatization" of medical practice.

Listen to my 20-minute conversation with Jeff and then please add your comments here.  I'd love to hear your thoughts!

Page 1 ... 6 7 8 9 10 ... 128 Next 5 Entries »