For Every Doctor Who Wants To Achieve Great Success,
Without Sacrificing Their Integrity: 

Finally, A Proven System For Attracting All The “Ideal” Patients Or Clients You Can Handle – That Doesn’t Involve Becoming A Sleazy, Hype-Slinging Sales Person 

From the Desk of Philippa Kennealy MD MPH CPCC PCC 

Date: Wednesday January 4th, 2012

Dear Colleague,

You sacrificed twelve or more years of your life to become a physician. Years filled with intensive schedules and studies. Years of sacrifices you made in order to become highly trained in taking care of your patients’ health and well being.

Then you got out of residency, ready to care for patients. It didn’t take long, however, to learn that there was one element of being a private practice physician that you weren’t prepared for. In order to treat patients, you have to somehow get them in the door of the practice.

Or maybe you were able to grow a successful practice, and have moved on to build a non-clinical business. Now you’re unsure as to why the same tactics that built your clinical practice – mostly patients’ word-of-mouth referrals -- are not working for your non-practice business. You want your new business to succeed, but you know that without clients it won’t last long.

How To Focus On The Work You Love, And Have All
The Patients Or Clients You Want

For most physicians, finding patients or clients is a constant struggle.

All you really want to do is focus on the work you love and trained so hard to learn, not deal with the hassle and confusion of marketing yourself. Yet the struggle persists, because you can’t serve the world if the world doesn’t know about you. And you certainly can’t enjoy the comfortable lifestyle and financial security you want with just a handful of patients or clients.

Wouldn’t it be wonderful if you had a steady stream of clients and patients showing up at your door or calling you? A stream you could rely on, day after day, month after month?

And wouldn’t it be great if you could attract that stream of clients in a way that felt natural and easy to you, that was fun and fit your personality?

The truth is, creating a stampede of the best clients and patients to your door doesn’t have to be a never ending treadmill of frustration and confusion.

It also definitely doesn’t have to involve becoming a sleazy, silver-tongued salesman. After all, none of us wants to be “that guy”. You want to remain authentic and true to everyone you deal with. Because you understand better than most people that trust is an essential ingredient to the relationship with your clients or patients.

A System For Attracting Clients and Patients You Can Feel Proud
To Use In Your Practice Or Business – Making Money And Serving The World Has Never Been More Fun Or Authentic!

Hello, I'm Philippa Kennealy.

I know what it’s like to run a private practice, because I had one myself for many years. And I also can relate to those of you who have branched out from private practice into the business world of medicine – because I’ve done that, too!

My career path has taken me from private practice to hospital and company executive. I worked as Medical Director at UCLA-Santa Monica Medical Center and later served as CEO. I have also served as Executive VP in two internet start-up companies.

For the past six years, I’ve coached physicians on creating thriving practices and businesses – helping them learn business skills that allowed them to take their career to the next level, and free themselves from the daily managerial and business hassles preventing them from focusing on the work they love.

Of all the skills I teach, attracting clients and patients that are a joy to work with is by far the most important one. Not only does having a steady stream of clients coming into your business give you fantastic cash flow and security, it also allows you to really immerse yourself in the work you’re best at (without the nagging worry of where your next patient will come from).

Most physicians think that marketing themselves means doing things that will sacrifice their integrity and take away from their respectable standing. I know I used to think so.

But after years of struggling to bring in patients and clients to my practice and businesses, I developed a system for attracting customers that isn’t only respectable and sincere, it’s also extremely powerful!

Turning An Elusive, Seemingly Sleazy Aspect Of My Business Into An Honest, Easy-To-Implement Process

I remember when I used to cringe at the thought of going out and finding clients. I hoped that they would appear magically – because I was good at what I did AND I was a nice person! I don’t recall how I thought that would happen – but I certainly remember that being my fervent wish.

I’d eagerly check my emails and voicemails, thrilled to bits when there was a prospective contact. And hopelessly disappointed at the long dry spells between messages.

I knew what I was doing wasn’t working AND I began to worry that I wouldn’t be able to tackle the fears and doubts I had about my “selling” abilities.

Fortunately (at times!), I am stubborn. Not being one to let an obstacle like this get the better of me – I hate failing! -- I made it my mission to succeed in attracting all the business I could handle…. and more!

Many experiences and much reading and studying later, I now gleefully look forward to my marketing activities, and even my sales conversations. And no, I’m not just weird. I simply enjoy having mastered a skill that was as elusive to me as snow in midsummer.

From these experiences, I’ve discovered there are several “down and dirty” secrets to keeping your hands clean as a marketer. No more fear about being no better than a used-car salesman!

I’ll share one secret quickly with you now:

The Secret of Recognizing Resistance : We are very resistant to the challenge of having to master a skill that eludes us. I think it is because, as physicians, others expect us to know the answers to everything. And we are accustomed to feeling like experts. So we hate not knowing something, and yet we feel stupid not being able to make business pour in of its own accord.

A successful business or practice = freedom from resistance!

How familiar do these “resistance reasons” sound?

Resistance Reason #1:

I find marketing embarrassing – it makes me feel like a pushy used car salesperson.

This is perhaps one of the most commonly-held thoughts that keeps physicians from communicating the real value of their offerings to the people they want to attract.

Resistance Reason #2

I never know what to say when I start a ‘marketing conversation’.

Most of us don’t even know what a marketing conversation is, let alone engaging in one successfully.

Resistance Reason #3:

I’m a doctor for goodness sake – I shouldn’t have to sell what I do.

This huge myth is the downfall of many a physician ego. We ALL have to sell what we do, even if it is to persuade someone to hire us, or to undergo a certain course of treatment!

Resistance Reason #4:

Ads are sooooo expensive and they never seem to work. I hate spending that kind of money and yet I don’t know what else I can do.

You are right – ads are expensive, and for many service professionals, ineffective. And there are MANY wonderful alternatives to ads that are both low-cost and produce much better results.

Resistance Reason #5:

I have no idea where to begin and I feel overwhelmed.

Again, a common one! Even if you have done your homework and have a sense of what needs to be done to attract business, you may feel weighed down by how much it seems there is to do.

Resistance Reason #6:

I don’t have the time to market…..

I would argue that you won’t need time to run your business, if you can’t find the time to market. There will be no business…. and no demands upon your time!

Resistance Reason #7:

I’m too intimidated by public speaking to do any presentations. I even find it hard to talk about my business when I am networking.

Fair enough! Public speaking is, after all, the number one fear we face. What if there were a much more comfortable alternative that ANYONE with your training and intelligence could master?

The Skill You Avoid At Your Own Peril

Have you ever stopped to wonder what your lack of marketing skills is costing you? In additional revenues? In self-confidence? In being able to grow your practice or business?

How much revenue-generation and free time are you losing because you’re working harder and harder to bring in new business or retain your current clients or patients?

What “stuck” trap are you creating for yourself by assuming you have no control over who you care for in your practice? Or being ineffectual at attracting the business and customers you really want?

When I opened my coaching business, I quickly understood that my limited understanding of how to attract new clients was paralyzing any chance of success I had. I needed a solution to my marketing challenges that:

• Helped me attract new clients FAST, so I didn’t have to sweat it out each month over whether or not my business would survive.
• Taught me the basics in an easy-to-grasp way so that I didn’t have to spend hours learning something I knew wasn’t rocket science! If other less well-educated people could do this, I had to be able to learn it too!
• Wasn’t some generic approach that was too hard to apply to my business.
• Dramatically increased my ability to attract clients so I could do the work I truly love and not have to worry about where it was going to come from.
• Was convenient for my schedule and my location - in other words right at my desk or in my armchair so I didn't waste time driving all over town or flying to another city to get the education I needed.
• Could be simplified into some routine actions that an assistant could do much of the time, to free me up to do what I love most - deliver my business education, coaching and advisory services.

 

Take My Hand And Discover The Step-By-Step Process To Attracting
Clients And Patients That Are A Joy To Work With!

From both experience and all that I studied, I’ve put together the key principles to marketing your private practice or business into an interactive, step-by-step, self-study program.

I know that once you see all the dots connected and laid out for you in my easy-to-use physician marketing blueprint, you’re going to experience instant relief as you realize how much easier and fun your life will be when you don’t have to worry about bringing in clients or patients anymore!

You’ll be guided by me personally throughout the audio-program, where we’ll cut right to the heart of what marketing really means (underneath all the hype and bull stuff we’re bombarded with these days)… and how you can formulate a successful marketing strategy that fits your style, and connects with the people you can help in a real, trustworthy, and agreeable way.

The Entrepreneurial MD Marketing Mastery^TM Program has been created from a successful live tele-seminar, and now comes to you at a fraction of the cost of the live program, for you to explore and work on at your own pace.

Here’s a taste of what you'll discover in the 5 CD audio-program and Study Guide …

• How to attract new clients fast. You will no longer worry where new business is coming from.This applies whether you are starting a concierge practice, reinventing your existing practice or moving into an altogether new business.
• What the basics of marketing are , in an easy-to-grasp way. You are a highly trained professional, and there is no reason for you to spend hours learning something that is not rocket science.
• Which approaches work best for your business. Don’t waste time learning generic approaches and then spend even more time trying to apply them to your practice.
• What the simplified steps are that can be turned into a “marketing machine” and delegated to an assistant in the office, or outsourced. You will learn to teach less highly-paid people to handle this aspect of your business, freeing up your valuable time and allowing you to get back to doing the work you truly love.

Other physicians across the country have had tremendous success using the marketing techniques outlined in this program. Read what they have to say:

“Philippa, since working with you on my business strategy and marketing plan, my business has grown significantly. Thanks for helping me make 2007 my most successful year ever. Here’s to 2008 being even better.”
Susan Reynolds MD PhD, President, The Institute for Medical Leadership, California

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“As an academic physician scientist and researcher, I never gave a moment's thought to marketing. And I certainly never dreamt I'd enjoy doing it. Coaching with Philippa has changed my mind 180 degrees. Not only do I now see clearly how vital Marketing is to my career progress, I am also having a wonderful time networking, collaborating and positioning myself for the future that I envision having in medicine. Philippa’s expertise and advice has made it seem both simple and achievable.”
Dr. W, physician scientist, North Carolina

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“I finally got it – how important a good marketing plan is. Especially one that I can implement regularly and consistently. Thank you, Philippa, for hanging in with me and helping me get over my fears about selling my service. I started out providing all the services myself, and now I have a group of physicians covering my growing list of client practices – this wouldn’t have happened without your sharp insights about how to grow a business with successful marketing.”
Marica Pook MD, President, ExtraMD, Colorado

These doctors have seen great success, and the great news is that they didn’t have to spend inordinate amounts of time learning the proper ways to run their businesses.

A Marketing Philosophy Physicians Can Feel Proud About

This training program isn’t about dumping a bunch of random marketing techniques on you. As a physician myself, I know how important it is for you to create a marketing strategy that is in line with your integrity and vision. Because if you don’t feel comfortable implementing it, it’s not going to work in the short or long term.

And that’s why I’ve designed this program to give you techniques and ideas you can feel confident and proud about bringing into your practice or business.

Marketing isn’t about tricking people or bending the truth. Pure and simple, it’s about connecting with the people you can help and communicating the benefits you can deliver in a way that makes sense to them.

The strategies I’ll reveal will allow you to become a leader in your community and market, and position yourself as an expert people are naturally drawn to. I’ll show you how to sell your service as the trusted advisor you really are, in a way that will leave the other party feeling like they have made an informed decision – not like they have been pressured or tricked into doing something they’re not sure about.

Who Is This Training Program For?

This program has been specifically designed to work for three groups of physicians…

Group 1

Physicians working in their own private practice, which may or may not be a concierge practice, who would like to attract a full schedule of patients. But not just any patients. The kind of patients that fit you and your vision for your practice.

Group 2

Physicians who have branched out into a non-practice health care business and would like to attract a steady flow of high-paying clients. And again, not just any clients, but ones that are a perfect match for you and your vision.

Group 3

Physicians who are interested in branching out into a non-practice business, but haven’t yet taken the leap. If you belong to this group, you can save an enormous amount of time and energy by looking at all the potential business opportunities from the most important angle: how you’ll successfully market the business.

Many physicians jump into a new business only to discover that there simply aren’t enough people in the market to serve, that the people in that market aren’t willing to pay what they want to earn, or that the people in that market are very difficult to reach. By starting off your journey into a new business with marketing in mind, you’ll be able to make sure the business has all the ingredients for success.

Understanding how you’ll reach the people you want to help is the first step to starting a new business, not the last. And realizing that will save you months or even years of heartache and frustration.

Group 4
Physicians who are "marketing" themselves for a new position or career.

Surprised by this last one?

Learning the skills of understanding what your "target market" (prospective employers) are wanting, discovering what problems need solving, and figuring out how to "position" yourself as the best candidate is as much a marketing job as attracting new patients or clients!

100% Guaranteed To Give You The Tools And Skills To Get All The Clients Or Patients You Want In A Way That Fits Your Vision And Values

I’m so confident you’re going to find the principles I share so effective, so easy to use, so fun to apply, and so in line with your values as a physician… I’m going to let you test-drive them completely risk free.

That means I want to let you try out these principles and strategies for yourself, and not have to risk any of your hard-earned money.

Purchase The Entrepreneurial MD Marketing Mastery^TM Program and listen to the audio recordings of the sessions at your convenience. Use the study guide. Test out the ideas you learn first hand in your private practice or business. I’ll even give you a full 365 days to put everything to the test.

Only after you’ve seen the results for yourself do you have to make the decision of whether or not this training program was worth it. If for any reason you aren’t completely happy with the ideas you learn or the results you experience, simply pack up the CDs and study guide (notes and all!), mail them back to me and I’ll refund every penny of your investment, right out of my own pocket! No questions asked. It’s that simple.

What you should do right now to become a master at attracting clients and patients naturally and easily:

You are a physician and, consequently, a very busy person. The last thing you need is to take on a second job learning about marketing. One huge advantage of this program is that you don’t ever have to leave your home or practice. You can work at your own speed to learn the key secrets of marketing your practice or business that will allow it to grow and thrive.

 

 

What:

The program consists of 5 hours of audio CDs of the live teleseminar recordings (4 from the teleseminar plus one bonus overview class), in which I teach you the following Seven Key Marketing Insights. Here are the Seven Key Marketing Insights we’ll talk about:

1. Cultivate Your Marketing Mindset

2. Select and Know Your Target Market

3. Understand and find opportunity in the “Pain”

4. Attract the Interest of Your Prospective Customers

5. Turn Those Prospects into Customers

6. No-Sleaze Selling that Gets Results

7. Create your Marketing Implementation Plan (MIP)

  

Program materials:

What you are purchasing is an edited and formatted set of 5 CD audio-recordings. These will be shipped to you by mail, along with a 41-page Study Guide, to be used as a work book while you listen to the CDs.

How much: 

The special introductory price for the 5-CD audio program (5 hours of recordings) plus 41-page Study Guide is only $189 USD (plus $9.97 S & H). About the price of a night on the town!

And if you can bring in just one or two extra clients or patients as a result of the strategies you learn, the program will more than pay for itself!

How to purchase:

Click on the link below to purchase The Entrepreneurial MD Marketing Mastery^TM Program, and you will be taken to a web page that shows that you have selected this item. You will be asked to enter your credit card details (this is a secure process and your information will NOT be shared with anyone else!). Once your credit card information has been approved, you will be directed to a Thank You page on this website. In addition, you will receive an email confirming your successful purchase.

Your Program will be shipped to you within one or two business days.

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Isn’t it time to stop wasting precious hours out of each day trying to get patients or clients into the office? And time to increase your business’s revenue? Act today to help your business thrive. Learn how to attract your ideal clients or patients, deploying the tools and key insights used by 100’s of highly successful physicians and entrepreneurs -- and set yourself on a much faster track to your own success.

Warmest wishes 

YES! I want to invest in my business/practice and purchase The Entrepreneurial MD Marketing Mastery^TM Program for the SPECIAL INTRODUCTORY PRICE of $189 (plus $9.97 S & H) 

I understand I will get the following:

• A set of 5 hours of CD recordings, in 5 CDs and
• A 41-page Study Guide, mailed as soon as possible to me
  
  I understand I’ll be able to test drive these ideas and strategies in my own practice or business risk free for a full year before having to decide if this was a worthwhile investment.

CLICK HERE to purchase your copy of The Entrepreneurial MD Marketing Mastery^TM Program for $189 USD (plus $9.97 S & H)!

Philippa Kennealy MD MPH CPCC PCC
The Entrepreneurial MD
www.entrepreneurialMD.com
(310) 476-6116

PS: Give yourself peace of mind by taking action today. I can’t wait to help you build the business or practice you have always dreamed of.

PPS: One satisfied Marketing Mastery customer who went on to become a client wrote me this email:

Dear Philippa

In all my years in practice (16 to be accurate) I had never thought of my practice as a business in the way that you teach. Since using the Entrepreneurial MD Marketing Mastery Program to think out and then create a systematic way to decide who my best referring doctors and patients are and then find ways to reach out and find them and be helpful to them, I've had a 12% increase in business over the last 6 months - a whole lot more than I have been used to. I'm confident that it's mostly due to the attention I've been giving my marketing. Thanks for all your help.

Dr. S, Surgeon, MA

And here’s what a recent attendee of one of Philippa’s teleseminar's had to say:

“Philippa is a masterful coach and those skills transfer into her teaching style. Her method is such where you are not given a didactic lesson; instead you are guided to learn the concepts. I have taken several of Philippa’s classes and can I highly recommend them. Philippa’s classes are consistently challenging, she is 100% supportive, and without fail, the classmates are bright and interesting.”

Sara Miller, Certified Physician Coach, True North Coaching, MI

CLICK HERE to purchase your copy of The Entrepreneurial MD Marketing Mastery^TM Program NOW!

 

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