Google
About Philippa Kennealy

Philippa Kennealy MD MPH CPCC PCC is The Entrepreneurial MD Business Coach who wants to help you build your business!
meet Philippa>>>

 

 

Search this site
Subscribe to our newsletter

First Name *
Last Name *
Email *

Subscribe to our feed
Click here to subscribe

Or enter your email address here, and you'll get new posts delivered via email:



Powered by FeedBlitz

Recommended Books and Programs
  • The E-Myth Revisited
    The E-Myth Revisited
    by Gerber, Michael E.
  • Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    by Steven Van Yoder

    A must-read for all business owners

  • Made to Stick: Why Some Ideas Survive and Others Die
    Made to Stick: Why Some Ideas Survive and Others Die
    by Chip Heath, Dan Heath

    How to create unforgettable messages

  • E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    by Michael E. Gerber

    Implement the E-Myth business habits

  • Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
    Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
    by John Jantsch

    Just what it says it is!

  • Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    by Keith Ferrazzi, Tahl Raz

    Masterful networking resource!

  • What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    by Rhonda Abrams

    A practical approach to uncovering your biz idea

  • The Complete Idiot's Guide to Growing Your Business with Google
    The Complete Idiot's Guide to Growing Your Business with Google
    by Dave Taylor
    Fundamentals of being found on the Internet
  • Good to Great: Why Some Companies Make the Leap... and Others Don't
    Good to Great: Why Some Companies Make the Leap... and Others Don't
    by Jim Collins

    What matters in building a great business

  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    by Timothy Ferriss

    Surprisingly practical for such a fanciful idea

  • The How of Happiness: A Scientific Approach to Getting the Life You Want
    The How of Happiness: A Scientific Approach to Getting the Life You Want
    by Sonja Lyubomirsky

    Practical implementable ways to create happiness

  • Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
    Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
    by Mitch Meyerson, Mary Eule Scarborough

    The nuts and bolts of Internet marketing

     

  • The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
    The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
    by David Meerman Scott

    Using blogs, podcasts, viral products etc to reach your target market

  • Concierge Medicine: A New System to Get the Best Healthcare
    Concierge Medicine: A New System to Get the Best Healthcare
    by Steven D. Knope M.D.

    The only book on the topic!

  • The Medical Practice Start-Up Guide
    The Medical Practice Start-Up Guide
    by Marc D. Halley, MBA and Michael J. Ferry, MPA

    A thorough guide to getting started in practice

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

    Encapsulates the best thinking about how to influence others

    -----------------------------------------

  • Finding Your Own North Star: Claiming the Life You Were Meant to Live
    Finding Your Own North Star: Claiming the Life You Were Meant to Live
    by Martha Beck

    Discovering what your Essential Self really needs

  • Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    by Srikumar S. Rao

    From a business professor comes the teaching that has inspired hundreds of MBA students

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    A fascinating look by a master marketer and future thinker about how clear messages and contemporary tools are enabling the much-needed formation of loyal followers - a leader's "tribe"

  • eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    by Corey Perlman

    Read my review here.

  • Endless Referrals, Third Edition
    Endless Referrals, Third Edition
    by Bob Burg

    A networking classic that shares immensely practical information on how to build a network that really delivers!

  • Career Renegade: How to Make a Great Living Doing What You Love
    Career Renegade: How to Make a Great Living Doing What You Love
    by Jonathan Fields

    A must-read for anyone wanting to flee the fold and launch a new and different career.

  • A Whole New Mind: Why Right-Brainers Will Rule the Future
    A Whole New Mind: Why Right-Brainers Will Rule the Future
    by Daniel H. Pink

    Dan Pink's brilliant analysis of what skills are needed to thrive in the 21st Century in business.

  • Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
    Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
    by Steven K. Gold

    A useful book written by a physician

  • Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    by Pamela Slim

    Humorous, practical, excellent guide written by my dear colleague, Pam Slim

  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    by Guy Kawasaki

    Guy Kawaski's classic about starting your own business

  • The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
    The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
    by Bill Murphy

    Great and inspirational stories -- I've blogged about several of the "secrets"

  • The Art of Possibility: Transforming Professional and Personal Life
    The Art of Possibility: Transforming Professional and Personal Life
    by Rosamund Stone Zander, Benjamin Zander

    Most enlightening -ten vital practices to develop the attitude that transforms how you live your life

BlogCatalog

Medicine Blogs - BlogCatalog Blog Directory

Google+

Ten Possible Adventures for Entrepreneurial Physicians in 2007


It is always fun thinking about that first newsletter of the year - seeking to find something both uplifting and in keeping with the fresh start that a new year promises. I chose the theme of adventures, mainly because I believe that most of us are thrilled, stimulated and challenged by the possibilities a true adventure offers.

Which adventures do you want to sign up for this year?

    Your first triathlon?
    Going back to school for an MBA?
    Taking an African safari?
               
I love the end-of-year “check in” with my current clients. First, we reflect on the closing year – the wins, the challenges, and that for which they are grateful. Then I ask them to share their dreams for the upcoming year - what shapes do they wish to create from the clay of the 12 months ahead?

I particularly enjoy having a client step back to see what he or she is accomplishing - where they have gotten to, compared to the prior December. There’s a short, powerful moment in which they glimpse the magnificent, well-intentioned human beings they truly are.

This year, I spent time thinking about each client, to determine what his or her particular upcoming adventure for 2007 looked like, and I was fascinated by the assortment I came up with. These are not conventional physical challenges or expeditions. Instead, these are deeply personal inner exploits.

This exercise prompted me to use their quests as examples to propose a Top Ten list of adventures you could choose to take on. The goal is to make 2007 a lively year – and perhaps your signature year as a newly entrepreneurial physician!

1.    Stop tolerating the nonsense, and speak up for what you want.
One client, an ER medical director, recognizes that he’s been putting up with nice but substandard leadership in his company for a long time. His willingness to help out has been abused. His new adventure is to learn how to be unequivocal about his reasonable expectations, what support he needs, and what the consequences will be if his requests are ignored. He’s ready to move on, if need be!

What mediocrity have you been tolerating?
What are you no longer willing to accept?
What are you willing to do to change your circumstances?


2.    Discover what the people you serve REALLY want.
A new client, a management consultant, is struggling to get enough business to meet his financial needs. Rather than selling out on his desire for independence to return to corporate life, he is discovering an alternative. He sees that he hasn’t done enough homework - to explore exactly what his potential clients need and shape his services to meet that need. No longer will he sit behind his computer and design “ideal solutions” – instead, he will talk to potential clients, NOT to sell to them, but to question and then listen intently to what is causing their headaches. Only then will he go back to the drawing board to create appropriate consulting programs.

What questions will you ask of your patients or customers to determine what they TRULY need and will pay for?

3.    Loosen up on that old identity
A special client undertook the planning process this year to leave medicine after 30 years in practice. Her big adventure in 2007 is to leave her physician identity behind, and embrace life as a “civvy”, acquiring new non-medical skills and traveling to foreign destinations to explore settling there.

Who else do you want to discover inside you, besides The Doctor?

4.    Know your own value.
A client who is a recently-trained physician coach is ready to begin building a coaching business to help stressed-out busy professionals and parents become and stay healthy. Her personal adventure is to embrace and own the value of what she has to offer. With that accomplished, she’ll have little difficulty marketing her services – she will speak of her work with enthusiasm and conviction, because she will know that what she does makes a difference!

What professional or personal value will you promise not to deprive the world of?

5.    Get serious about your hobby.
It’s been a wonderful companionable journey to witness a surgeon client and talented sculptor realize that her desire to sell her sculptures perhaps in her own gallery was more than a pipe dream. She spent the year mastering new sculpting media. And in 2007, her growing passion is nudging her to declare herself an artist and begin taking the steps to create a business on the side.

What fulfilling activity are you willing to get serious, and perhaps professional, about?

6.    Get uncomfortable
Another new client is a successful physician entrepreneur by many measures who is too content with her achievements. She came to coaching because she’s ready to stretch way out of her comfort zone. It’s a thrill to hear her almost whisper her ambitions for the year, as if speaking them aloud might shock the world.

What secret dream are you eager to whisper to someone else, that you know will make you squirm with discomfort?

7.    Get tech savvy
A favorite physician entrepreneur client has made great strides in her business, and sees how her lack of knowledge about the use of technology as a productivity tool is hampering her progress. Her adventure in 2007? – to overcome her trepidation of technology AND find the time to master the right tools.

What is your techno-trepidation costing you?
Which tools do you want to get comfortable using this year?

 
8.    Discover a treasure box of resources to support you out there.
A very smart new physician-scientist client came to me bogged down in disorganization. One small suggestion to hire a personal organizer resulted in a huge “Aha” – he didn’t know such a professional existed. Another client is exploring using a virtual assistant to leverage her time better.
There is an abundance of resources available, even in smaller communities, due in part to the global reach of the Internet.

What work- or home-related tasks would you dump in a “yuck bucket” if you could? And who could you find to manage them for you?

9.    Think MUCH bigger.
The client who is willing to get uncomfortable is ready to take on the risk of playing a much bigger game. Starting in 2007, she wants to build a business that is ten times bigger than it currently is – this is another order of magnitude that demands a quantum shift in thinking, management, strategy, organization, and systematization of her current business processes.

What is your next really big step – the one that makes you gulp, even as you know there’s no going back?
 
10.     Think smaller but don’t lose sight of the prize.
In contrast to my client in number 9, a physician client has big aspirations and the talent to achieve them. However life circumstances, including being a new mom, have conspired to make striving for these goals too stressful at present. Her adventure for 2007 is to find the acceptable compromise, the one that permits her to acquire relevant new skills, begin methodically building her network, and prepare for her longer-term moves, while not losing heart.

What dream must you defer, while refusing to stop working to accomplish it anyway?

I wish you a 2007 laced with adventure, that has you feeling energized, a bit nervous, and deeply rewarded by the outcome!