Google
About Philippa Kennealy

Philippa Kennealy MD MPH CPCC PCC is The Entrepreneurial MD Business Coach who wants to help you build your business!
meet Philippa>>>

 

 

Search this site
Subscribe to our newsletter
captcha
Subscribe to our feed
Click here to subscribe

Or enter your email address here, and you'll get new posts delivered via email:



Powered by FeedBlitz

Recommended Books and Programs
  • The E-Myth Revisited
    The E-Myth Revisited
    by Gerber, Michael E.
  • Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    by Steven Van Yoder

    A must-read for all business owners

  • Made to Stick: Why Some Ideas Survive and Others Die
    Made to Stick: Why Some Ideas Survive and Others Die
    by Chip Heath, Dan Heath

    How to create unforgettable messages

  • E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    by Michael E. Gerber

    Implement the E-Myth business habits

  • Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
    Duct Tape Marketing Revised & Updated: The World's Most Practical Small Business Marketing Guide
    by John Jantsch

    Just what it says it is!

  • Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    by Keith Ferrazzi, Tahl Raz

    Masterful networking resource!

  • What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    by Rhonda Abrams

    A practical approach to uncovering your biz idea

  • The Complete Idiot's Guide to Growing Your Business with Google
    The Complete Idiot's Guide to Growing Your Business with Google
    by Dave Taylor
    Fundamentals of being found on the Internet
  • Good to Great: Why Some Companies Make the Leap... and Others Don't
    Good to Great: Why Some Companies Make the Leap... and Others Don't
    by Jim Collins

    What matters in building a great business

  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    by Timothy Ferriss

    Surprisingly practical for such a fanciful idea

  • The How of Happiness: A Scientific Approach to Getting the Life You Want
    The How of Happiness: A Scientific Approach to Getting the Life You Want
    by Sonja Lyubomirsky

    Practical implementable ways to create happiness

  • Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
    Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
    by Mitch Meyerson, Mary Eule Scarborough

    The nuts and bolts of Internet marketing

     

  • The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
    The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
    by David Meerman Scott

    Using blogs, podcasts, viral products etc to reach your target market

  • Concierge Medicine: A New System to Get the Best Healthcare
    Concierge Medicine: A New System to Get the Best Healthcare
    by Steven D. Knope M.D.

    The only book on the topic!

  • The Medical Practice Start-Up Guide
    The Medical Practice Start-Up Guide
    by Marc D. Halley, MBA and Michael J. Ferry, MPA

    A thorough guide to getting started in practice

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

    Encapsulates the best thinking about how to influence others

    -----------------------------------------

  • Finding Your Own North Star: Claiming the Life You Were Meant to Live
    Finding Your Own North Star: Claiming the Life You Were Meant to Live
    by Martha Beck

    Discovering what your Essential Self really needs

  • Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    by Srikumar S. Rao

    From a business professor comes the teaching that has inspired hundreds of MBA students

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    A fascinating look by a master marketer and future thinker about how clear messages and contemporary tools are enabling the much-needed formation of loyal followers - a leader's "tribe"

  • eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    by Corey Perlman

    Read my review here.

  • Endless Referrals, Third Edition
    Endless Referrals, Third Edition
    by Bob Burg

    A networking classic that shares immensely practical information on how to build a network that really delivers!

  • Career Renegade: How to Make a Great Living Doing What You Love
    Career Renegade: How to Make a Great Living Doing What You Love
    by Jonathan Fields

    A must-read for anyone wanting to flee the fold and launch a new and different career.

  • A Whole New Mind: Why Right-Brainers Will Rule the Future
    A Whole New Mind: Why Right-Brainers Will Rule the Future
    by Daniel H. Pink

    Dan Pink's brilliant analysis of what skills are needed to thrive in the 21st Century in business.

  • Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
    Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
    by Steven K. Gold

    A useful book written by a physician

  • Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    by Pamela Slim

    Humorous, practical, excellent guide written by my dear colleague, Pam Slim

  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    by Guy Kawasaki

    Guy Kawaski's classic about starting your own business

  • The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
    The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
    by Bill Murphy

    Great and inspirational stories -- I've blogged about several of the "secrets"

  • The Art of Possibility: Transforming Professional and Personal Life
    The Art of Possibility: Transforming Professional and Personal Life
    by Rosamund Stone Zander, Benjamin Zander

    Most enlightening -ten vital practices to develop the attitude that transforms how you live your life

BlogCatalog

Medicine Blogs - BlogCatalog Blog Directory

Google+

To build a business, quit dithering. Implement … and delegate!

Each week I set aside “business development” blocks of times. I approach these with the best of intentions, while not always getting the best results.

My (fortunately not too common) bad days are punctuated with spells of aimless web-surfing, too much time on Facebook or Twitter, and uncertainty about what to do next.

On my good days, I hit the floor (or more accurately the desk) running and I rip through my to-do list. I even tackle the big items that I’ve been idling over. And I purr myself to sleep that night.

I now understand what makes the difference.

Mood.
Some days, I am simply not in the right frame of mind to work on the big projects. I can’t declutter my brain enough to extract the good ideas. The secret to surviving those days, I’ve learned, is to put one foot in front of the other. Do the absolute necessary, keep the tasks small, and be gentle on myself.

Energy.
Other days are predetermined by the prior night’s lousy sleep. I’m just too pooped to get much done. My brain feels gelatinous and even my muscles ache. Those days call for a 40-minute walk outside (forget the “brisk” part), and a mindless desk or closet clean-up, or setting up a networking cup of coffee.

On my normal energy days, that’s my chance to get my creative juices going. This means glancing at my emails, attending quickly to the urgent and client-related ones, and then shutting out all distractions. I don’t answer the phone, I turn off my email and twitter “announcers”, and I mentally shut the door to any intruders.

I write. Or make videos. Or make mind maps of new products for my business.

Planning.
If I have spent some time creating a plan of action in advance – an action item list, a monthly marketing plan, a project outline – it’s much easier to figure out what to do, especially if I am trying to match my activities to my mood and energy. Even on the bad days, there is always something I can cross off my list if I have the list to begin with.

Accountability.
My most productive periods are when I’m working with my own coach, and I’ve promised to get something done. I even asked my buddies on Facebook to hold me accountable for finishing something last week (a bigger project) and sure enough, one of them checked in with me. I was happy to report a positive outcome.

Outsource.
Since I don’t have an employed assistant in my office, I’ve learned to rely on the able help from a Virtual Assistant, many states away. Since I’ve also given her the job of bugging me to take care of certain routine tasks (like writing this newsletter!), I am being held accountable in addition.

How can you use these insights to build your business or practice?

  1. Set aside time, even two hours, every week to work ON your business or practice
  2. Know and respect your energy and mood and select tasks that match them, for that day.
  3. Have a plan (business, marketing, to-do list) that you can pull out of your pocket or desk to act on, no matter how you feel.
  4. Implement SOMETHING from your plan, no matter what!! It’s action that builds businesses.
  5. Ask someone to hold you accountable for accomplishing a goal, big or small.
  6. Reward yourself if you get the task done
  7. Determine what you can ask someone else to do – make outsourcing or delegating your Holy Grail of business productivity.
  8. Celebrate every time you achieve a bigger goal – in that way, business-building starts to become fun!!